Main Job Purpose
To Develop customer & shopper insights for assigned channels. Translate insights into
business building opportunities within specific customers, channels.
Key Responsibilities
i) Lead the development of the channel & category plan for assigned channels:
- Build account, channel specific trade plans to align with total trade category plan to deliver category, brand objectives.
- Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
- Match brand objectives with customer, market needs. Work with field sales team to
- ensure excellence in in-store activation.
ii) Work out monthly rolling forecast for assigned channels:
- Prepare promotion sell-out volume with attention to market intelligence information.
- Prepare input for brand and build incremental sales volume.
iii) Co-work with marketing team in launch, re-launch and consumer promotion activities:
- Provide input for marketing to build budget, scheme and communication plans
- Allocate promotion volume to channel, customers in charge
- Work out the brief for BTL agencies and sales team
- In charge of in-store POSM design, briefing POSM, Activation team for production and installation in store.
iv) Develop and execute all channel & category, schematic shopper promotions:
- Lead scheme proposal and execution
- Lead the communication to internal and external stakeholders on the scheme
- Follow up with POSM production gift sourcing and delivery to stores OTIF
- Conduct ROI and post-promotion evaluation
- Other tasks assigned by line manager
Job Requirements
- University Degree
- At least 2 years working experience in sales for FMCG industry; (experience in sales planning, trade marketing is an advantage)
- Strong analytical skills and business mindset; Proven business management competency
- Strong communication and influencing skills
- Creative, passionate and willing to take challenges
- Proactive, confident and able to work under high pressure
- Good command in English and computer skills
More Information
- Address Addis Ababa
- Experience Level Mid level
- Total Years Experience 0-5
- Qualification BA/BSc
