Band Manager 57 views

Job Description

Come work with United Beverages Ethiopia at a growing company that offers great benefits with opportunities to advance and learn alongside accomplished business leaders.

Main Purpose

  • Management of all marketing activities, developing and protecting the brand equity in order to improve consumers awareness/perception and consequently improving the sales volume.
  • Creation and development of new brands, development of marketing launch/activation campaigns, and development and execution of brand plans.

Responsibilities & Accountabilities

§  Develop a Brand plan as per UB’s Strategic Marketing plan.

§  Evaluate and report to stakeholders regarding the performance of brand marketing campaigns.

§  Identify relevant consumer insights and use them in the brand-building activities

§  Ensure that all brand activations are in line with channel segmentation and consumer and customer drivers

§  Manage the brand within the opportunities and limitations of the category and its dynamics

§  Effectively communicate portfolio strategy internally and externally

§ Led the development of a brand strategy with the relevant Board Committee

§  Consistently track brand performance to propose improvements to strategy and plan

§  Manage the brand full P&L as a business unit

§  Effectively lead the innovation process on high-complexity initiatives (ex: brand launches)

§  Manage content creation and media placement agencies in the development of the business & brand building communications

§  Lead the brand planning process and ensure all brand activities work together to deliver the brand objectives.

§  Create organizational alignment and commitment to effectively roll out the planned activities through other functions (Sales & Trade Marketing).

§  Monitor competitor marketing activity and utilize it for the creation and/or alteration of campaign strategies and marketing programs.

Job Requirements

  • 7 years of experience in FMCG Marketing at a well-known corporation
  • Bachelor’s degree or higher in Marketing.
  • Brand development and brand Building process experience

Required Differentiating Competencies

  • High creativity and innovative thinking
  • Management and Supervision skills
  • Time Management Skills:
  • Exceptional orientation and attention to detail
  • Ability to continually adapt to business needs.
  • Professional attitude and appearance

Interested and qualified candidates who fulfill the above requirement can send/submit their CV and Cover letter within Five consecutive working days from the date of announcement through Email: [email protected] by stating for which role they are applying in the subject line of their email.

More Information

  • This job has expired!

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