About the Job
- Brand Strategy & Positioning:
- Develop and implement clear and consistent brand campaigns and year-round marketing campaigns which aligns with the company’s goals, vision, and market needs.
- Oversee the execution of brand positioning, messaging, and communication strategies that resonate with target consumers.
- Continuously monitor market trends and competitor activities to adapt and refine brand strategies.
- Creative:
- Lead the creative development of marketing campaigns, from concept to execution, ensuring that all materials reflect the brand’s values and resonate with consumes with a strong focus on Tiktok and in-store activities.
- Collaborate with external agencies, designers, and production teams to deliver high-quality, innovative brand content across all channels (TV, digital, print, social media, etc.).
- Maintain brand consistency across all marketing touchpoints, including packaging, advertising, and digital presence.
- Project Management:
- Manage and prioritize multiple projects, ensuring they are delivered on time, within budget, and to the highest standard.
- Coordinate cross-functional teams (e.g., Sales, Product, Supply Chain, Design) to implement marketing initiatives and new product launches seamlessly.
- Track project progress, budget, troubleshoot issues, and ensure effective communication across all stakeholders involved in brand activities.
- Consumer & Market Insights:
- Gather and analyze consumer insights and market data to inform brand strategies and identify growth opportunities.
- Conduct market research to understand evolving consumer preferences, competitive dynamics, and industry trends.
- Leverage insights to optimize brand performance and create campaigns that speak directly to the target audience.
About You
- Brand Strategy & Positioning:
- Develop and implement clear and consistent brand campaigns and year-round marketing campaigns which aligns with the company’s goals, vision, and market needs.
- Oversee the execution of brand positioning, messaging, and communication strategies that resonate with target consumers.
- Continuously monitor market trends and competitor activities to adapt and refine brand strategies.
- Creative:
- Lead the creative development of marketing campaigns, from concept to execution, ensuring that all materials reflect the brand’s values and resonate with consumes with a strong focus on Tiktok and in-store activities.
- Collaborate with external agencies, designers, and production teams to deliver high-quality, innovative brand content across all channels (TV, digital, print, social media, etc.).
- Maintain brand consistency across all marketing touchpoints, including packaging, advertising, and digital presence.
- Project Management:
- Manage and prioritize multiple projects, ensuring they are delivered on time, within budget, and to the highest standard.
- Coordinate cross-functional teams (e.g., Sales, Product, Supply Chain, Design) to implement marketing initiatives and new product launches seamlessly.
- Track project progress, budget, troubleshoot issues, and ensure effective communication across all stakeholders involved in brand activities.
- Consumer & Market Insights:
- Gather and analyze consumer insights and market data to inform brand strategies and identify growth opportunities.
- Conduct market research to understand evolving consumer preferences, competitive dynamics, and industry trends.
- Leverage insights to optimize brand performance and create campaigns that speak directly to the target audience.
Required Skills
- Project management
- Brand management
- Communication
- Market research
Desired Skills
- Adaptability
- Creative thinking
More Information
- Address Ethiopia
- Experience Level Senior
- Total Years Experience 5-10
