Director, Marketing, and Communications 29 views

Vacancy Announcement

Maternity Cover

Position Title: Director, Marketing, and Communications

Department/Program: Marketing and Communications

Level: E1

Reports to: Country Representative

Direct Reports: Associate Directors, Marketing (WASH, HIV/TB, FP, NCD)

                            Manager, Corporate Communications and PR

                            Manager, Market Research

Based in: Addis Ababa  

Duration of contract: Definite term (Five months)

Remuneration: As per organization pay scale plus other PSI/Ethiopia staff benefits.

Who we are?

We’re Population Services International (PSI), the world’s leading non‐profit social marketing organization. We work to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services that range from mosquito nets to contraceptives to HIV testing. We are a $560m enterprise based in Washington, DC, operating in the private and public sectors in more than 65 countries.

Join us!

There are over 9,000 “PSI’ers” around the world. It’s a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds – from the medical industry to the music business – all with unique skills we bring to the job.

PSI/Ethiopia wants reimagine healthcare, put the consumer at the center, and whenever possible, bring quality care to the front door.  We achieve health impact in Ethiopia by working with both government and private partners and harvesting technology innovation to bring quality care closer to communities, schools, and homes.   We empower consumers by including them in the design of healthcare solutions, offering them more healthcare choices, and helping them to have a voice in influencing national priorities.  We work with all market actors in the health system to understand their needs, designing and delivering solutions so that market systems can sustainably serve consumers for the long term, helping to support the Government of Ethiopia in achieving Universal Health Coverage.

We are looking for a We are looking for a Maternity Cover Marketing and Communications Director who is a charismatic leader, a marketing talent, a strategist, an innovator, an effective communicator, and excellent people and project manager. ALL in one individual!  Maternity Cover Marketing and Communications Director will be responsible to create self-sustaining health market locally by (i) leading the design and implementation of marketing, sales and communication strategies, policies and processes; (ii) putting customers/consumer at the heart of program design and implementation (customer/consumer-centric approach); (iii) conducting market landscape analysis in the area where market intervention is needed (where the market fails); and (iv) designing social and behavioral change communication modalities.

Key Result Areas:

• Provide leadership and effectively lead/manage the Marketing and Communication team in order to achieve targeted objectives.
• Market research and analysis.
• Delivering consumer-facing digital intervention strategy
• Corporate communications and branding.
• Marketing of newly developed product and program concepts
• Customer/consumer centric program design

Main Duties and Responsibilities:

• Lead the design and development of short and long-term marketing goals and strategies, and corresponding marketing programs and initiatives in making the greatest health impact to achieve intended objectives.
• Lead the market research process to gain customer and marketplace trends and insights in connecting to the market and bringing PSI/E’s customers to life.
• Oversee the Identification of promising business opportunities and ideas for new products or programs and design the right partnerships – with a focus on social enterprise and private sector development activities.
• Lead corporate communications strategy design and implementation and management of PSI Ethiopia’s overall brand.
• Lead the development and implementation of an integrated marketing communications and public relations programs comprising media advertising, publicity programs, events and other elements and track their effectiveness.
• Lead the effective commercialization of newly developed product and program concepts by identifying and securing any human resources needed; building or securing the business and functional requirements for the product; testing and refining the product; and rolling out the product.
• Oversee translation of creative briefs into advertising campaigns, media placement and purchasing, and track effectiveness of campaigns and align campaigns with product and brand goals.
• Track marketing components to analyse current results and marketplace data, evaluate effectiveness of current and planned initiatives, and make spending trade-offs and re-allocate resources.
• Lead the development and implementation of customer feedback instruments (i.e. surveys, etc.), insights from sales force, distribution centres and operations and use findings to improve PSI Ethiopia’s customers experience and enhance sales force effectiveness.
• Lead a team of marketing and communication professionals in achieving targeted nationwide sales

Generic Duties of the Position:

• Prepare the Function’s work plans and monitor their execution.
• Monitor and ensure proper utilization of the Function’s budgets.
• Identify human resources requirements of the Function and develop plan for meeting the requirements.
• Develop policies and procedures for the Function and lead in their implementation and continuous review.
• Review, approve and submit Function reports to relevant organs.
• Support the development of subordinates through periodic performance evaluations, coaching, mentoring, on-going performance dialogue and feedback.
• Oversee the systematic identification of skill and competency requirements for the Function.
• Represent the Organization in external relationships related with the Function.

• Take part in the group decision-making processes by forming part of different groups/committees

Background

• Master’s degree in marketing, private sector development or health communications or related fields with eight (8) years of demonstrated experience out of which six (6) years at a Managerial level

OR

• Bachelor’s degree in marketing, private sector development or health communications or related fields with ten (10) years of demonstrated experience out of which six (6) years at Managerial level

What would get us excited?

• Experience in delivering new business opportunities and securing funding for innovative products or projects; small and medium enterprise development and/or social marketing or franchising approaches in developing countries

• Proficient in MS office applications and market research and analysis tools

• Proficient in English and Amharic languages, both written and verbal communication