Marketing & Business Development Officer 59 views

Job Description

• Contributes in the implementation of marketing strategies
• Supports the department manager in overseeing the department’s operations
• Conducts market research to identify opportunities for promotion and growth
• Researches and analyses market trends, competitor offerings and other information that affects marketing strategies
• Attends marketing activities or events to raise brand awareness
• Sees assigned projects through to completion and evaluate their success
• Propose areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities
• establish marketing objectives
• Develop and schedule engaging posts (text, image, and video) aligned with the brands and marketing goals.
• Ensure all social media content aligns with the company’s brand identity and values.
• Work closely with design, content, and sales teams to align social media efforts with broader marketing objectives.
• Identify and research potential clients across industries needing logistics services (freight forwarding, warehousing, transportation, etc.).
• Prepare proposals and deliver tailored presentations based on client needs.
• Close new business deals by coordinating requirements and integrating contract requirements with business operations.
• Maintain and grow existing client relationships by understanding their logistics needs and providing continuous support.
• Serve as a point of contact between the client and internal operations team.
• Monitor industry trends, competitor activity, and market conditions.
• Recommend strategic adjustments to service offerings based on market demand.
• Work closely with operations, warehouse, and transport teams to ensure service quality and client satisfaction.
• Coordinate with the marketing team on promotional campaigns and brand awareness efforts.
• Prepare weekly/monthly sales reports and forecasts for management.
• Contribute to the development of business growth strategies and sales targets.
• Undertakes any other duties consistent with the key responsibilities and duties of the post

Education and Experience

• BA degree in marketing management or any business-related field of study.
• 2 years of relevant experience on similar /related position.

Required Competencies/ /Technical skills

• Solid knowledge of marketing techniques and principle
• Good understanding of marketing research techniques and data analysis Method
• Excellent knowledge of MS office & Marketing software (CRM)
• Understanding of social media & Web analysis
• Good organization & Multi task skill
• Good interpersonal skill
• Creativity & Commercial awareness