Term of Reference for
Creative Agency / Video and Photo documentation
RFP- RFP No: 00012
Purpose: Procurement of Service – Video and Photo documentation
Period of Performance: August, 2021 or as agreed
Place of Performance: Addis Ababa, and other Regional Cities (through field visits)
DESCRIPTION OF REQUIREMENT
Background
The Digital Health Activity (DHA) is helping the MOH build a sustainable, resilient, and interoperable health information systems (HIS) that ensures the entire health sector has the data, analytics, and skills necessary to improve the health and well-being of all Ethiopians. As a communications effort, DHA would like a video and photo documentation of its activities to be shown to various stakeholders. Hence, in order to ensure this activity is executed in a professional manner, DHA requires the services of creative agencies.
The creative agencies will be required to document and produce videos (documentation videos and infographic videos) that shows DHA’s work. The documentation videos will need to be captured in our project implementation sites both in Addis Ababa and the Regions (SNNPR, Amhara, Tigray, Oromia and Somali Regions). The creative agencies will need to have all the equipment required to execute the below deliverables.
Details about the documentation outputs:
Videos
- Two minutes video with animation and infographics about DHA and its work
- Three 1-minute videos, success stories, including infographics and animation
- Three 1-minute infographic instructional videos
Photos – Prepare a shooting list and produce a variety of photos based on the list.
Responsibility of DHA:
- Provide a clear creative brief and expected deliverables;
- Answer any questions that might arise during the work;
- Provide proper direction and feedback during documentation activity;
- Effect payments upon completion of the documentation work;
- Provide transportation services (for field travel to the implementation Regions: SNNPR, Amhara, Tigray, Oromia and Somali).
Responsibility of Creative Agency:
- Have a clear understanding of client (DHA) requirements and deliverables.
- Assign a qualified professional to carry out the agreed tasks.
- Practice proper communication throughout.
- Deliver deliverables within agreed upon timeline.
- Request any resources from the client, as required.
- Take and include comments of DHA in the video and photo production work.
Deliverables of the vendor:
- A two minutes video of DHA’s work with English voiceover and Amharic subtitle
- Three one minute video with English voiceover and Amharic subtitle
- Three 1-minute infographic instructional videos
- Photo (100 photos) of at least 300dpi taken based on the approved shooting list
- Footage of all videos described in the first and second deliverables
N.B: all productions need to be submitted in electronic format using flash disks.
Job Requirements
Evaluation Criteria:
Responsive proposals will be evaluated and ranked by a committee on a technical basis according to the criteria below. Those proposals that are considered to be technically acceptable shall then be evaluated in terms of cost.
For the purpose of selection, the evaluation will be based on the following weighted point scale (totaling 100 points) of the proposal in its entirety, including, but not limited to, the following:
INDICATORS | QUALITY TIERS | POINTS % | CUMULATIVE % | ||
L EGAL
CAPAB I L I TY | 1 | Documents | Renewed business license | NOTE: Please do not proceed into technical evaluations before the legal requirements are met by the applying agency. | |
VAT registration certificate and/or TIN certificates | |||||
tax clearance papers and certificates | |||||
Professional Certification from accredited institution | |||||
2 | Experience in development communication (in years) | 8 years and above | 100 |
10%
| |
5-7 years | 75 | ||||
3-4 years | 50 | ||||
0-2 years | 25 | ||||
3 | Qualification and Size of Full-time creative staff
| > 10 | 100 | 5%
| |
5 to 10 | 75 | ||||
1 to 5 | 50 | ||||
4 | Experience working in different regions of the country, Experience working in different health sector | Urban areas (Experience working in different health sector) | 50 | 5% | |
Rural Area (Experience working in different health sector) | 50 | ||||
Qualification work experience(qualitative) | |||||
TECHN I CAL CAPAB I L I TY | 5 | Sample of work (video of NGO projects, documenting impact)
| Storytelling flow | 5% | 27.5% |
Video quality (image quality) | 5% | ||||
Use of infographics and animations | 5% | ||||
Sound quality | 2.5% | ||||
Clarity of message | 2.5% | ||||
Persuasive | 2.5% | ||||
Text (subtitle, caption) placement | 2.5% | ||||
Imaginative & Innovative | 2.5% | ||||
6 | Sample of work (Infographic Video)
| Use of infographics and animations | 5% | 20% | |
Video quality (image quality) | 5% | ||||
Sound quality | 2.5% | ||||
Clarity of message | 5% | ||||
Text (subtitle, caption) placement | 2.5% | ||||
7 | Sample of work (photos of NGO projects, documenting impact) | Composition | 5% | 27.5% | |
Contrast/Color | 5% | ||||
Creativity | 5% | ||||
Lighting | 5% | ||||
Focus | 5% | ||||
Overall Impression | 2.5% | ||||
8 | Recommendation letter or proof of good performance from previous clients. | 3-5 references (endorsements) | 100% | 5% | |
1-2 references (endorsements) | 50% |
Other Considerations
All materials generated from this assignment will be property of the JSI-DHA, USAID, and FMoH to use as it deem desirable. The consulting firm will have no rights to reproduce, alter, or otherwise use materials produced resulting from this solicitation without prior approval JSI-DHA. JSI-DHA may cancel all or part of this RFP without the need for consent of the production firm.
How to Apply
How to submit
Please submit the required documents per the specific guidance above in two different (the technical and financial proposals) each in separate sealed envelope to the below address. Please also submit an additional electronic copy on a C/DVD along with the other relevant documents.
John Snow Inc. /DHA
JSI DHA office, Bole Main Road, Besides Alem Cinema, Africa Avenue Road,
Noah Plaza Building, 3rd & 4th floor
For any concerns or queries you can send email to [email protected] or contact to our Procurement and Logistics Manager on 0911734994.
JSI reserves the right to reject any application for any reason.
The deadline for submission of proposals for this RFP No: 00012 is until Aug 12, 2021 at 5:00 PM.
More Information
- Address Addis Ababa