REQUEST FOR PROPOSAL (RFP) – ETHIOPIA STOCK PHOTOGRAPHY 45 views

Introduction to Triggerise:

Triggerise is a growing non-profit social enterprise that builds scalable solutions, using mobile technologies, to deliver resources to underserved communities where traditional aid fails to address the changing needs of fragile markets. Our digital platform, Tiko, connects users to health facilities and local small businesses—giving them both the power to access health information and wellbeing services on their own terms. Triggerise has primarily been supporting young women’s access to sexual and reproductive health (SRH) services and products through it’s motivation platform and ecosystem (Tiko). Ethiopia is our second largest ecosystem and is in need of stock imagery to support the activities that we will be relaunching on the ground. In the market we currently run two programs, firstly that of sexual and reproductive health and secondly of access to job skills trainings The Tiko platform: Our membership platform, Tiko, connects members to a range of health and wellbeing offers for them to explore on their own terms. It is accessible to anyone with a mobile device through social media platforms, SMS,Whatsapp or Telegram or membership cards if one hasn’t access to a device. Tiko is also a motivational platform that encourages its members to adopt positive behaviours using periodic behavioural “nudges” driving them to make good choices. For example, people fail to follow through on many types of important intentions; in order to address and attempt to close the intention-action gap regarding a health service, Tiko platform would send a personalised “planning prompt” to a user due for a clinic appointment soon. We close this motivation loop with rewards which we call “Tiko Miles” , a reward which acts as a digital currency that users redeem at a local shop or kiosk for essential goods. As they maintain their behaviour, the rewards continue to accumulate. Think of Vitality points ,but for the bottom of the consumer pyramid. What we are looking for from you: 1. SCOPE OF WORK: Professional photography to form part of the photobank of which Triggerise has rights to use in perpetuity. These images of people in the situations detailed below will be used on print media, social media as well as in publications made by Triggerise in the academic and donor arena. Talent

Profile : Our Target audience is young Ethiopian women aged between 15-19 for our SRH programmes. The talent should clearly be within this age range (bulls-eye 18-20) for the purposes of relatability to our target audience .

•  The Photo sessions must be held at a photo studio and on location in a place that resembles the Tiko ecosystem
• We as Tiko will provide reference images for the photo shoot
• The raw image as well as the altered version must be submitted in TIFF format.
• Talent acquisition and handling will be handled by the photographer
• The scope may be revised in discussion with the awarded photographer Please provide a portfolio of your photography work to date as well as female cast options for the shoot, description below.

Age target: 18- 24

Gender: Female

Amount: Covered in photographer’s cost. (Please include allocated costs in your proposal)

Description: Attire: contemporary, casual look. Features beneficiaries: The ideal candidate must be youthful looking. Trainers: Young Professional women Men: young man

DETAIL OF REQUIRED SHOTS

The treatment of the photos is as follows, we will require imagery that is staged in the following manner with a mix of studio and on-location shots. Where there is more than one shot detailed, then the talent needs to be changed for the shots. Please note final shot list will be confirmed ahead of the shoot :

Location: Addis Abeba, Ethiopia.