Sales and Marketing Director 51 views

REPORTS TO: General Manager

POSITION SUMMARY:

  • To oversee and manage sales staff and reservations to ensure maximum revenue, promotional coverage, and marketing opportunities are achieved.
  • The DOSM should work closely with revenue management and marketing functions, to develop strategies to maximize and grow market share.
  • Key Duties & Responsibilities
  • Maintain and promote a teamwork environment with effective and clear communication amongst co-workers.
  • Ensure best client service is being made available through communication amongst the team, cross training within the department and appropriate office coverage.
  • Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
  • Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment led by the DOS.
  • Set example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs and observance of sales office standard.
  • Ensure hotel meets or exceeds budgeted goals.
  • Follow and track company cross-sell procedures.
  • Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.
  • Assists with the development and implementation of promotions, both internal and external.
  • Creating a focus on attracting new business.
  • Attending and contributing to the monthly sales strategy meeting
  • Updating and owning the sales strategy & sales plan with the General Manager.
  • Review and approves any special corporate negotiated rates by signing the CVGR (Company Volume guaranteed rate) contract.
  • Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
  • Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives.
  • Recommends monthly room nights target goals for sales team members.
  • Participates in sales calls with members of sales team to acquire new business and/or close on business.
  • Develop and send informative press releases to targeted lists highlighting all activities and promotions.
  • Maintain and expand corporate incentive program via direct mail, personal visits etc.
  • Oversee and ensure the updating of rates, promotions on hotel website, OTA’s (Online travel agents), GDS etc. without any rate parity.
  • Responsible for the training of sales managers and staff.
  • Follow and promote hotel standards with guests, co-workers.
  • Evaluates and drives the hotel’s participation in the various sales channels, Market Sales, Event Booking Centers, electronic lead channels, etc.
  • Monitors all day-to-day activities of direct reports.
  • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

Job Requirements

Required qualifications and competencies:

  • A degree in Marketing,Business administration, or MBA from a well-recognized university or college
  • Excellent command of written and spoken English
  • Ability to assess the market and work to increase the hotel’s share of business
  • Excellent IT skills including web design
  • Proactive and ability to work under pressure
  • Proven time management and organizational skills
  • More than five years’ experience in sales and marketing managerial Position, experience in four and five-star hotel is an advantage.
  • Proven record of good communication skills and the ability to work in a team
  • Commercially focused, have the ability to analyses market data and be results-driven
  •  Articulate, confident communicator at all levels both with colleagues and with clients.
  • Strong understanding of digital marketing including web analytics metrics and tools.
  • Ambitious, creative, and the ability to influence decisions.
  • High level of customer focus and understanding.
  • The ability to prepare and forecast annual budget
  • The ability to create new ideas.
  • The ability on interdepartmental communication

How to Apply

Interested applicants should send CV and copies of credentials and other supporting documents within 10 calendar days of this announcement to the following email address [email protected] Address: Best western Addis Ababa hotel beside Edina mall, Tel 0116671414

More Information

  • This job has expired!

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