Sales And Marketing Manager 58 views

REPORTS TO: DOSM

Job Description

The Sales & Marketing Manager will be primarily responsible for executing the sales strategy of the hotel with the ultimate objective of maximizing revenues across all revenue-generating outlets to include bedrooms, meetings and events, and food and beverage.

Key Duties & Responsibilities

• Devise and implement the overall sales and marketing plan for the hotel and actively monitor its progress in terms of achieving KPI’s, budgets and revenues.
• Liaise with the General Manager and adopting price strategies across the hotel.
• Build-on and develop relationships with our current clients.
• Analyze current markets and identify new markets and potential clients.
• Organize and conduct site inspections and familiarization trips in conjunction with the Hotel team.
• Manage the number and performance of third party and promotional websites and liaise with providers in ensuring optimization of the hotel’s online position.
• Proactively monitor the Hotel’s profile on the various social media platforms and ensure appropriate responses are posted in a timely fashion.
• Liaise with our Digital Team in managing the content of the Hotel’s website.
• Develop and agree departmental sales plans and communicate them clearly too all parties.
• Manage all promotional collateral from copyright through to design, print, and ensure that it is in line with Great National branding.
• Ensure in house promotional material is current, effective and supports any new sales and marketing promotions.
• Where necessary devise adverts for the promotion of the Food & Beverage departments in the local market.
• Manage the guest database and ensure that client’s details are accurate and Up-to-date.
• Ensure that all client correspondence is tracked and recorded, including quotations and contracts.
• Represent the hotel at consumer trade fairs, mall promotions and tourism events both at a local and national level.
• Organize on and off-site client entertainment.
• Maintain the highest standards of professional conduct at all times when dealing with clients, guests etc.
• Submit weekly Sales & Marketing activity reports to the General Manager and Directors.
• Lead and develop your Sales & Marketing team by proactively coaching and mentoring team members.
• Conduct weekly snapshot meetings with your team and update on activities/sales to date and plans for the weeks ahead.
• Monitor the progress of your sales team through weekly activity reports.
• Encourage positive working relations with all departments by regular communications and feedback. What we are looking for:

Required qualifications and competencies:

• A degree in Marketing , business administration, or MBA from a well-recognized university or college
• Excellent command of written and spoken English
• Ability to assess the market and work to increase the hotel’s share of business
• Excellent IT skills
• Proactive and ability to work under pressure
• Proven time management and organizational skills
• More than three years of experience in a sales and marketing manager position, experience in four and five-star hotel is an advantage.
• Proven record of good communication skills and the ability to work in a team
• Commercially focused, have the ability to analyses market data and be results-driven
• Articulate, confident communicator at all levels both with colleagues and with clients.
• Strong understanding of digital marketing including web analytics metrics and tools.
• Ambitious, creative, and the ability to influence decisions.
• High level of customer focus and understanding.