East African Trading House PLC 3205 views

The East African Holding House PLC, a subsidiary of East African Group (Eth) PLC, operates the largest distribution network in Ethiopia, with 22 distribution outlets throughout the country. This offers the distribution channel network (achieves forward integration) for the group companies FMCGs products and offers a significant advantage to foreign partners.

Included in this network are outlets in Africa’s largest open-air market, the Addis Mercato, which is the heart of the country’s FMCG activity.