Tourism Ethiopia is a government organization tasked with the development of Ethiopia’s tourist destinations, market and promotes destinations at national and international level through employing competitive marketing and promotional strategies to open new tourism opportunities, generate jobs and revenue for Ethiopia.
Tourism Ethiopia has crafted MICE (Meetings, Incentives, Conferences, Events and Exhibitions) Tourism Strategy, with the support of the World Bank Group /International Financial Corporation (WB / IFC), to support Ethiopia’s MICE sector. The strategy document signifies Ethiopia as a convenient and appealing destination for organizing international meetings, conferences and events. In this regard, to lead the sector in an integrated manner, National Tourism Convention Bureau has been established. To support this first National Tourism Convention Bureau, Tourism Ethiopia is collaborating and working with international team of consultants and advisors, to learn and develop Ethiopia’s MICE sector.
