Brand Strategy Director 42 views

·         Carry out brand strategy planning and brand system building according to the group strategy, and take full charge of brand planning, design, promotion and management of the group;

·         Make accurate brand judgment according to the group’s development strategy plan, formulate of the group’s long-term plan, medium-term plan and annual brand plan, and be responsible for the implementation of all the plans;

·         Formulate annual promotion strategy, resource allocation plan and implementation plan, channel advertising project management and expense monitoring; Establish effective analysis and evaluation system to ensure brand building and promotion effect;

·         Conduct market research to analyse the impact of brand activities of peers or competitors on the company;

·         ability to handle and organize a huge labour force perfectly;

·         the ability to foster confidence in the workers in the diverse situations;

·         A creative and innovative approach to problem-solving;

·         Ability to write clear and precise reports and to relate complex information simply to a diverse range of people;

·         Good negotiating and organisational skills;

·         Good written and oral communication skills;

·           Qualifications

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Preferred with having working experience in large franchising and management hotel group or tourism services companies or Internet companies or brand management companies.

·         Full-time graduated from high standard university, preferred with experience in studying abroad;

·         More than 5 years of brand management experience, at least 2 years in director-level position;

·         Familiar with PR media brand promotion and operation, excellent brand strategy ability and integrated communication skills;

·         Strong brand awareness, excellent proposal ability and communication skills, experience in large-scale relevant planning practices and successful brand planning cases;

·         Have a sensitive sense of the market and strong ability to collect information, and can independently operate brand marketing work.