HORRA Trading has been working as a coffee exporting company in Addis Ababa, Ethiopia. The history of its establishment as coffee trader goes back to 1945 when Hajji Hassan, the father of the founder and the CEO Mr Adem Kedir Hajji Hassan had been supplying to the local markets at a limited scale. Utilizing the opportunity created at his late childhood age, the latter has accumulated ample knowledge that made him fabulous coffee trader in the sector at present.
The traditional business model was focused on the accomplishment of satisfying the local market in Ethiopia. Consequently, as the gradual international demand for coffee is getting at an encouraging state, the Management of the company determined pursuing to supply the perfect coffee to the world market employing the state of the art green coffee cleaning and sorting machineries which is popularly used in the coffee world at present along with hand picking to ensure the imperfect beans are removed besides cupping samples in the liquoring unit followed by careful quality standards in the processing factory with the help of ISO quality management system.