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Catch is a new entrant into the ride hailing application market in Ethiopia that aims to provide superior services to riders and higher earnings for drivers through new innovations. The company has Ethiopian owners, and is seeking to access local talent and ideas in order to improve the business. Catch believes that the best ideas to improve the transportation market in Ethiopia will come from Ethiopians, and is currently seeking to hire a core team in Addis Ababa to operate and expand its business. Eventually, Catch will seek to grow its business into the entire East African region and offer new products such as discounted shuttle services, mobile bus ticket purchasing, and delivery of consumer goods.

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