Brand Manager 36 views

Come work with United Beverages Ethiopia at a growing company that offers great benefits with opportunities to advance and learn alongside with accomplished business leaders.

Main Responsibilities

Management of all marketing activities including creation and development of new brands, development of marketing launch/activation campaigns, development and execution of brand plans

Responsibilities & Accountabilities

• Identify relevant consumer insights and use them in the brand building activities
• Ensure that all brand activations are in line with channel segmentation and consumer and customer drivers
• Manage the brand within the opportunities and limitations of the category and its dynamics
• Effectively communicate portfolio strategy internally and externally
• Lead the development of a brand strategy with the relevant Board Committee
• Consistently track brand performance to propose improvements to strategy and plan
• Manage the brand’s full P&L as a business unit
• Effectively lead the innovation process on high complexity initiatives (ex: brand launches)
• Manage content creation and media placement agencies in the development of the business & brand building communications
• Lead the brand planning process and ensure all brand activities work together to deliver the brand objectives.
• Create organizational alignment and commitment to effectively roll out the planned activities through other functions (Sales & Trade Marketing).

Required Education/Experience and Key Skills

• 7 years of experience in FMCG Marketing at a well-known corporation
• Bachelor’s degree or higher in Marketing.
• Brand development and brand Building process experience
• High creativity and innovative thinking
• Management and Supervision skills
• Solid project management skills
• Excellent Language and Computer skills
• Good presentation skills
• Communication & negotiation skills
• Ability to work in teams and work under pressure