Job Description
Job Summary
The Brand Manager is responsible for planning, implementing, and monitoring the marketing strategy for the assigned categories to meet business and brand objectives.
Some of the duties may include market research, pricing, product marketing, communications, consumer insights, and packaging development. The Brand Manager ensures the organization’s message is distributed across channels and to targeted audiences in order to meet sales objectives. He/she is also responsible for the development and execution of marketing and advertising campaigns.
Key Functions
- Evaluating and optimizing marketing and pricing strategies to develop the category, and brand equity and achieve Key business targets.
- Analyzing market trends and consumer insights to drive brand/category growth through innovation and new product development.
- Competitive landscape tracking for business insights and formulation of marketing programs to compete effectively in line with business capability
- Coordinating marketing strategies with the sales, financial, procurement and production departments to ensure delivery of Sales and Margin targets.
- Developing and managing the marketing department’s budget/ Responsible for ATL and BTL programs required to support the brands with key metrics to track return on investment
- Executing branding, advertising, and promotional campaigns with excellence.
- Preparing and presenting monthly, quarterly and annual reports to senior management.
Job Requirements
Competences
- Analytical abilities and problem-solving skills
- Highly developed written, verbal, and presentation & interpersonal skills with the ability to communicate with stakeholders and colleagues
- Ability to work effectively under pressure and meet established deadlines
- Ambitious, resilient and driven, with the desire to succeed
- Passionate about work with a can-do attitude
- A team player capable of working cross-functionally in a collaborative manner
- Relevant work experience would include significant exposure to emerging/developing markets
Education Qualifications and Requirement
- Bachelor’s degree, or equivalent certification in Business, Marketing, Retail or related fields
Experience
- 5+ years of extensive marketing experience at Brand Manager/ Marketing Manager level.
Application instruction
Please title your application with subject line: -“Brand Manager”
Candidates meeting the above-required qualifications are invited to send their CV through careers@54fmcg.com
Only those applicants who meet the above criteria will be contacted for an interview.
Application deadline: August 2nd, 2022
More Information
- Address Ethiopia
- Experience Level Manager
- Total Years Experience 10-20
