Branding and Promotion Officer at Awash Bank 58 views

Job Description

Awash Bank was established by 486 founding shareholders with a paid-up capital of Birr 24.2 million and started banking operations on Feb. 13, 1995.The number of shareholders and its paid-up capital increased to over 5400 and Birr 10 billion, respectively. Our total assets reached Birr 150 billion with over 660 branches found across the country, Awash Bank continues to be leading private commercial Bank in Ethiopia.

Job Summary

The job holder is responsible for promoting the bank in all channels using the relevant promotional mixes to the target group & carry out promotion and branding tasks to improve public awareness and understanding of the Bank; assists in the development of new bank products and/or improves existing ones by introducing and maintaining the bank’s brand; ensures the bank brand visibility and trust is secured. He/she is expected to excel in new idea generation and creativity, research analysis and report writing, motivated with high level of integrity and good knowledge of marketing concepts. Gathers information on opinions/perception/comments of customers and prepares analytical reports

Job Requirement

Qualification & Experience; BA Degree in Marketing Management, Business Management or Economics plus a minimum of three (3) years relevant experience.

Place of Work: Addis Ababa V. No HO/00530/24