Job Description
Key Responsibilities:
- BTL Campaign Development and Execution:
- Plan, develop, and execute innovative BTL marketing campaigns across various channels such as direct mail, email marketing, events, and in-store promotions.
- Coordinate with internal teams and external vendors to ensure timely and effective campaign execution.
- Creative Design and Branding:
- Collaborate with the design team to create compelling visual materials and promotional assets for BTL campaigns.
- Ensure brand consistency across all BTL marketing materials and campaigns.
- Event Planning and Execution:
- Plan, organize, and execute promotional events and product launches to engage with customers and promote our brand.
- Work with vendors and partners to ensure successful event execution, from logistics to on-site management.
- Performance Analysis:
- Monitor, analyze, and report on the performance of BTL campaigns to measure effectiveness and ROI.
- Provide insights and recommendations for optimizing campaign performance and improving future BTL initiatives.
- Budget Management:
- Manage BTL marketing budgets, ensuring cost-effectiveness and maximum ROI on campaigns.
Job Requirements
Qualifications:
- Bachelor’s degree in Marketing, Advertising, or a related field.
- 3+ years of experience in BTL marketing, event management, or a related role.
- Strong understanding of BTL marketing strategies and tactics.
- Excellent project management skills with the ability to manage multiple projects simultaneously under tight deadlines.
- Proficient in Microsoft Office Suite; familiarity with design software is a plus.
- Exceptional communication and interpersonal skills.
- Creativity, attention to detail, and a results-driven approach
Interested and qualified applicants fulfilling the above criteria are invited to send their CV and copies of relevant documents along with application letter through email address alekdagi@gmail.com
Email Applicants must state the name of the position they want to apply on the subject line of the email
More Information
- Address Ethiopia
- Experience Level Mid level
- Total Years Experience 0-5