Digital Marketing Specialist 47 views

Job Description

Job Summary

Under general supervision of the Marketing Director, the Digital Marketing Specialist develops various online promotions and email campaigns to support outreach efforts as well as manages and supports SEO and SEM strategies to support inbound digital efforts. The Digital Marketing Specialist is a key point of contact for disseminating communications materials and information through enhanced digital activities. Creates compelling web mobile and digital marketing communications experiences for clients that support overall marketing communications strategies.

Objectives of this Role

· Plans develops and executes digital programs and campaigns including online advertising e-mail marketing website integration mobile and other digital deliverables.

·Interfaces with marketing communications team as well as Social Media Web/Digital Content and Public Relations. Leads ongoing management of digital touch points.

·Evaluates and successfully implements e-mail marketing technologies including integration with other digital touch points for the company.

·Participates in ongoing professional activities and affiliations to maintain current knowledge of developments in the field of digital marketing.

Responsibilities

•Gain a complete understanding of the requirements for each event

•Research vendors and make selections based on creativity, quality, and cost.

•Book venues and schedule guests, which includes contract drafting and confirmation and day-of logistics

•Develop content for event materials and work with graphic designer to produce.

•Hire personnel as needed across all functions of an event (registration, set up, catering, audio/visual, etc.)

•Day-to-day administration of events and programs including placing orders, monitoring vendors, travel planning, Hotel reservations, facilitating company attendees, monitoring registration, tracking , answering questions and resolving event related issues.

•Delivering against marketing plans for new and existing university partners to hit key conversion and engagement goals.

•Maintaining the company-wide outreach calendar used to communicate all key marketing activities.

•Supporting Digital Marketing Managers in delivering against major projects.

•Assisting with monitoring and reporting, keeping an eye on important metrics and trends to understand campaign success on a day-to-day basis.

•Setting up and reporting out on multivariate tests to improve our results.

 

Job Requirements

Skills and Qualifications

• Degree in marketing management, or creative art or Journalism

.Two years or more experience in digital marketing or digital communications strategies tactics and analytics including website digital advertising and all digital marketing elements.

•Track record of creative, successful events

•Existing vendor relationships

•Experience managing budgets and expense tracking

•Advanced knowledge of Word, PowerPoint and Excel

•Proficiency in Amharic, English Languages

 

 

Interested and qualified applicants send your resume and credentials through company email hr@alphagenuine.com by inserting the position you are applying for- on the subject line.

More Information

  • This job has expired!

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