About the Job
We are seeking a skilled Financial Market Research Consultant to conduct a comprehensive Consumer Behavior Survey for Enhancing Digital Finance Strategies in Ethiopia. The consultant will collaborate with EthSwitch, the National Switch in Ethiopia, to assess consumer behaviors, preferences, and challenges in utilizing digital financial services. The primary objective is to gain insights into consumer behavior regarding digital financial services, evaluate penetration and usage patterns, assess challenges and opportunities in the digital payment ecosystem, and provide actionable recommendations to enhance EthSwitch’s strategies.
Deliverables:
- Survey Questionnaire: Craft an insightful questionnaire aligning with research objectives to capture essential data points such as pricing, brand perception, and service awareness.
- Data Collection Strategy: Implement effective data collection methods, recommend appropriate survey distribution channels, and ensure the research process’s transparency and replicability.
- Data Analysis Report: Analyze collected data using statistical methods, and identify key trends, patterns, and insights related to pricing, brand perception, and awareness. Conduct comparative analysis across different cities and demographic segments.
- Comprehensive Report: Prepare a detailed report outlining the potential implications of the findings. Provide actionable insights that can benefit EthSwitch and other ecosystem players, guiding them toward strategic improvements and opportunities.
- Presentation of Findings: Present survey findings and recommendations to EthSwitch’s management team and stakeholders, facilitating discussions and clarifications based on research insights.
About You
- Minimum 8+ years of proven experience in designing and conducting consumer behavior
- surveys in the financial or similar sector.
- ∙Expertise in data analysis, statistical tools, and interpreting research insights.
- ∙Strong communication skills to effectively present findings and recommendations.
- ∙Ability to work collaboratively with diverse stakeholders and teams.
- ∙Understanding of the Ethiopian financial market ecosystem is preferred.
Required Skills
- Market research
qualified candidates are invited to submit their application with non-returnable CV to the E-mail at [email protected], stating clearly the title of the position on the subject line. Qualified female applicants are encouraged
More Information
- Address Ethiopia
- Experience Level Senior
- Total Years Experience 5-10
