Go-To-Market (GTM) Director (for Definite period of time Two Years) 42 views

Key Objectives

• Develop and implement strategies for the widespread adoption of QR payments.
• Enhance business partnerships and stakeholder engagement to support adoption goals.
• Analyze market trends and user behavior to inform strategic decisions and optimize the product.
  

  Key Responsibilities

1.Strategy Development and Execution:

• Create and implement a comprehensive go-to-market strategy that addresses current adoption challenges.
• Define objectives, milestones, and KPIs to measure the success of the strategy.
• Identify, profile and target key customer segments, and geographies for rapid uptake.
• Regularly analyze performance metrics, customer feedback, and market trends to adjust strategies.
• Provide periodic progress reports to leadership on achievements, barriers, and recommendations.

2. Business Development:

• Identify and pursue business opportunities to expand the adoption of QR payments.
• Build and maintain partnerships with merchants, financial institutions, and technology providers.
• Establish a pipeline of potential collaborators and stakeholders to support long-term growth.
• Develop value proposition for the different customer segments to guide targeted marketing.

3. Market Analysis and Positioning:

• Conduct in-depth market research to identify adoption barriers and refine the product’s value proposition across the different stakeholders.
• Provide recommendations to address barriers as well as improve customer experience.
• Ensure market feedback is integrated into product development and improvements.
• Establish feedback loops with early adopters to gather insights and use cases.
• Build a network of customer advocates and success stories to enhance the product’s credibility.

4. Marketing and Sales Enablement:

• Develop and execute marketing campaigns to promote QR payments.
• Create sales enablement materials (e.g., pitch decks, FAQs) to support internal teams.
• Train and mentor sales teams to effectively address customer challenges and highlight the product’s value.
• Leverage digital marketing techniques for increased consumer adoption.

5. Stakeholder Engagement and Communication:

• Engage with stakeholders to align on goals and secure support for QR payment initiatives.
• Drive internal alignment across marketing, sales, product, and customer support teams to ensure successful execution of the strategy.
• Collaborate with participant’s product and business teams to amplify marketing and promotional efforts.
• Facilitate stakeholder workshops with all participants to ensure consistent and clear product knowledge.

Deliverables

• A detailed go-to-market strategy, including customer segmentation, recommendations, and marketing plans.
• Revenue, adoption, and retention targets achieved within the specified timeframe.
• Comprehensive market analysis and actionable recommendations for scaling adoption.
• A framework for continuous product growth and scalability.

Educational Qualifications and Skills

• BA/MA/MBA in Marketing Managment, Economics or related fields of studies

Experience:

• Minimum of five (5) years of experience in product management, marketing, sales, or go-to-market strategy roles.
• Demonstrated success in driving adoption and scaling digital products in challenging markets.

Skills:

• Strategic thinking and problem-solving with a proven ability to deliver results.
• Strong communication, negotiation, and stakeholder management skills.
• Expertise in marketing, business development, and product lifecycles.

Technical Expertise:

• Familiarity with financial technologies, payment systems, and target market dynamics.
• Ability to collaborate with cross-functional teams to drive alignment and successful execution.