Marketing officer 41 views

Hamlin Fistula Ethiopia (HFE) is a world leading organization committed to the treatment and reintegration of patients suffering from Obstetric Fistula and the training and deployment of qualified midwives to prevent Obstetric Fistula and other childbirth injuries.

HFE which was established in 1974 G.C by Drs. Catherine and Reginald Hamlin has been caring for the women of Ethiopia for almost 60 years. Including our main Fistula Hospital in Addis Ababa we have 5 regional hospitals, rehabilitation and reintegration center and The Hamlin College of Midwives. We deploy midwives into rural health centers across the country and provide mentoring and other support services to these facilities.

Major Duties and Responsibilities of marketing officer includes the following, but are not limited to:

• Conducting market research on the overall resource mobilization activities with the view to enhance the competitiveness of HFE and analyzing data to identify and define target audiences
• Work with advertising agencies, media outlets, and other organizations to produce and distribute promotional materials as direction given by Supervisor.
• Contributing in the implementation of marketing promotions, and networking strategies to promote HFE services to different audiences.
• Contribute in the implementation of marketing strategies
• Organize and attend marketing activities or events to raise brand awareness
• Supporting the resource mobilization coordinator in overseeing the unit’s operations.
• Organizing and attending marketing activities or events to promote Hamlin’s brand and fund raising awareness.
• Will be responsible for creating networks and reaching out to foundations and other donor organizations.
• Liaise with stakeholders and potential donors/partners to promote success of activities and enhance the organization’s presence in consultation the supervisor.
• Plan advertising and promotional campaigns for HFE services on a variety of media (social, print etc.).
• Prepare content for the publication of marketing material and oversee distribution.
• Conduct resource mobilization research in collaboration with resource mobilization coordinator to identify opportunities for promotion and growth.
• To take the lead in identifying funding opportunities, listing them and sharing the information with key project staffs.
• Harmonizing grant writing activities in consultation with the Supervisor of the Unit.
• To ensure that fundraising and resource mobilization information are up to date on organizational website in collaboration with communication officer.
• He/she shall be responsible for planning, organizing and implementing active fund raising activities.
• See all marketing ventures through to completion and evaluate their success using various metrics.
• He/she shall use appropriate media and communication tools to generate publicity and visibility for HFE in order to attract and retain its clients, partners, donors.
• Develop and maintain relationships with media houses for access to the local media to promote the HFE as a “brand”.
• Actively participate in Organizing a calendar of fund raising events, such as dinners, promotions, exhibitions, product launches, workshops, open days or fundraising activities
• Analyze the impact or effectiveness of fund raising or resource mobilization campaigns and prepare measurement reports
• Performs other duties assigned by the heads of the department.

Reports to: Networking & Resource Mobilization Coordinator
Place of Work: Hamlin Fistula Ethiopia, Head Office

Salary:    As per the scale of the organization

Currently HFE is looking for dynamic, independently working and self-driven applicants for the following position who fulfills the indicated requirements.