Marketing Specialist 17 views

Marketing Specialist

Type of Employment: Full Time

Location: Addis Ababa

Reports to: Marketing Manager

About Dodai

Dodai Manufacturing Plc (Dodai), is a recently incorporated company originating from Delaware, USA that wishes to resolve the issue of lack of access to efficient and affordable mobility for gig workers in Ethiopia. Dodai plans to provide brand new electric two wheelers by assembling them here in Addis Ababa. We are seeking a talented and creative Marketing Specialist to join our growing team. This is an exciting opportunity to make a significant impact in a fast-paced environment.

Purpose of the Position

As a Marketing Specialist, you will play a key role in executing marketing strategies to promote our brand, products, and services. You will collaborate with cross-functional teams to drive marketing initiatives, increase brand awareness, generate leads, and support overall business objectives. This position requires a combination of strategic thinking, creativity, strong communication skills, and a solid understanding of digital marketing channels.

Key Responsibilities:

• Implement comprehensive marketing plans to support business goals, including brand positioning, lead generation, and customer acquisition.
• Create and execute targeted campaigns across various channels, including digital, social media, email marketing, content marketing, and events.
• Conduct market research and analyze industry trends to identify market opportunities, competitive landscape, and customer insights.
• Create engaging and persuasive marketing collateral, such as brochures, presentations, website content, and sales materials.
• Manage and optimize digital marketing campaigns, including search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC) advertising, and social media advertising.
• Plan and coordinate launch and marketing events, trade shows, and conferences
• Monitor and analyze marketing campaign performance, generate reports, and provide actionable insights to drive continuous improvement.
• Collaborate with cross-functional teams, including sales, product development and others to ensure consistent messaging and alignment of marketing efforts.
• Maintain brand consistency and ensure adherence to brand guidelines across all marketing initiatives.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, and make recommendations for incorporating them into the company’s marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-5 years of proven experience in marketing, preferably in a similar role within a fast paced industry
• Strong knowledge of digital marketing techniques, tools, and platforms, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficient in using marketing automation software, CRM systems, and analytics tools to track campaign performance and measure ROI.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing content and present ideas effectively.
• Creative thinking and problem-solving abilities, with a keen eye for detail.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and adapt to changing priorities.
• Ability to work collaboratively in a team environment and build relationships with internal and external stakeholders.
• Familiarity with market research methodologies and tools.
• Demonstrated ability to work independently, take initiative, and drive results.