PR & Marketing Executive 88 views1 application

POSITION SUMMARY

Promote awareness of brand image internally and externally. Develop marketing materials and assemble information packages (e.g., brochures, promotional materials, maps) for promotional events, property tours, and conferences. Prepare or edit letters, invitations, monthly and quarterly press reports, and news releases, using word processing, spreadsheet, database, or presentation software. Make updates to property website and monitor website for accuracy on a weekly basis. Handle magazine photo shoots on property. When public relations director is not available, response to all daily general media inquiries or refer to an appropriate spokesperson. Help to monitor media coverage and other external factors to identify potential or actual problem areas and opportunities. Support media relations outreach efforts and other activities to bolster the property’s reputation and image in the community. Coordinate on-property visits from media, including reservations, amenities, special requests, and dining. File and update press database, digital library, and press clippings.

Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect the privacy and security of guests and coworkers. Welcome and acknowledge all guests according to company standards; anticipate and address guests’ service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Read and visually verify information in a variety of formats. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. Perform other reasonable job duties as requested by Supervisors.                        

CRITICAL TASKS

Sales

• Promote awareness of brand image internally and externally.
• Develop marketing materials for promotional events, property tours, and conferences.
• Gather materials and assemble information packages (e.g., brochures, promotional materials, maps, price lists, or menus).
• Assist in coordinating custom property familiarization trips for clients.
• Create office schedules and process payroll using TimeSaver.
• Pay department bills using People Soft.
• Order collateral and office supplies.

Public Relations

• Refer requests for information from the media to an appropriate spokesperson or information source.
• Prepare or edit letters, invitations, monthly and quarterly press reports, and news releases, using word processing, spreadsheet, database, or presentation software.
• Handle magazine photo shoots on property.
• Support activities and initiatives to bolster the property’s reputation and image in the media and in the community.
• Make updates to property website by making changes directly to the website or by coordinating with appropriate others in order to make updates.
• Support media relations outreach efforts, including pitching ideas and events, interview facilitation, and media tours.
• When public relations director is not available, respond to all daily general media inquiries via email, phone, and/or written correspondence
• Coordinate on-property visits from media, including reservations, amenities, special requests, and dining.
• Update digital library and press clippings as needed.
• Attend daily line-ups promptly.
• Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities.
• File information and update press database, including list of all media contacts and media distribution lists (e.g., contact information, magazine circulation and demographics).
• Assist with on-site media relations for local events, including, but not limited to, grand openings/anniversaries, marketing/promotional events, and other press functions.

Policies and Procedures

• Follow company and department policies and procedures.
• Ensure uniform, nametags, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
• Protect the privacy and security of guests and coworkers.
• Maintain confidentiality of proprietary materials and information.
• Perform other reasonable job duties as requested by Supervisors.

Guest Relations

• Welcome and acknowledge each and every guest with a smile, eye contact, and a friendly verbal greeting, using the guest’s name when possible.
• Engage guests in conversation regarding their stay, property services, and area attractions/offerings.
• Address guests’ service needs in a professional, positive, and timely manner.
• Thank guests with genuine appreciation and provide a fond farewell.
• Anticipate guests’ service needs, including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.

Communication

• Prepare and review written documents (e.g., daily logs, business letters, memoranda, reports), including proofreading and editing written information to ensure accuracy and completeness.
• Exchange information with other employees using electronic devices (e.g., pagers and two-way radios, email).
• Answer telephones using appropriate etiquette including answering the phone within 3 rings, answering with a smile in one’s voice, using the callers’ name, transferring calls to appropriate person/department, requesting permission before placing the caller on hold, taking and relaying messages, and allowing the caller to end the call.
• Speak to guests and co-workers using clear, appropriate and professional language.
• Talk with and listen to other employees to effectively exchange information.
• Discuss work topics, activities, or problems with coworkers, supervisors, or managers discreetly and quietly, avoiding public areas of the property.

Working with Others

• Develop and maintain positive and productive working relationships with other employees and departments.
• Support all co-workers and treat them with dignity and respect.
• Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality.
• Partner with and assist others to promote an environment of teamwork and achieve common goals.

Physical Tasks

• Enter and locate work-related information using computers and/or point of sale systems.
• Read and visually verify information in a variety of formats (e.g., small print).
• Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance.

  CRITICAL COMPETENCIES