Regional Trade Activation Supervisor 98 views2 applications

Job Summary: –

Support the planning & Preparation of all BTL projects mechanics and inputs with detailed execution plan for each of them working with brand team and Identify tactical opportunities to grow sales in regions working with Regional Sales Managers & Area Sales Managers do recommendations via Sales Activity Proposal (SAP)

Key Responsibilities: – 

Leadership 

• Able to demonstrate success in leading team. Evidence of strong leadership and    influencing skills
• Excellence project management skills that delivers projects on time and on budget
• Strong influential skills, Strategic thinkers
• Experience working with and successfully managing 3rd party agencies and strategic partners
• Budgetary & cost control management, Competitive intelligence & insights
• Measure and evaluation of projects, Good interpersonal communication skills 

Functional Capabilities

• Understand and relate the market dynamics and commercial landscape in which the company operates to their role and use this information to make good business decisions
• Knowledge and understanding of competitor brands & categories and why customers and consumers purchase
• Ability to understand customers’ needs and motivations and then the use of this information to achieve objectives and / or unlock growth
• Ability to understand shoppers’ needs and motivations and then the use of this information to achieve objectives and / or unlock growth
• Make correlations between the performance of in- store activities and sell-out and to correctly inform product forecasts and improve activities performance
• Understand all the elements of monitoring and managing in store/outlet execution.
• ability to pre- and post-assess the impact activities have on the business results and make informed decisions about them
• Ability to understand measure and evaluate their total investment plans in channels to ensure that these investments are achieving maximum levels of return and driving mutually beneficial growth

Top Accountabilities

• Participate in the development of commercial plan
• Implementation of one plan and adhoc BTL activities
• Management of cross functional project teams for effective execution of BLT activities
• Manage BTL agencies to develop implementation plans of all activities (required resources, roles and responsibilities, timelines and event flows).
• Recruitment /management /briefing during ground execution with agencies.
• Ensure field teams and company staff engagement to programs through clear and inspiring briefings with support of capability when applicable
• On time transfer of execution tools to field team/promoters
• Execute all projects on or under agreed budget on time and complaint
• Gather market data/intelligence on competitor activity with clear recommendation and impact on existing plans working to help on strategy building
• Drive brand passion among field teams, promoters and partners staff in collaboration with Marketing
• Collate, Evaluate and Communicate weekly update on activities performance with insights and recommendation.
• Ensure proper documentations, filing and reconciliation of activities as deemed necessary