Job Description :
Retail Executive Capabilities
Insights – Baseline
- Exhibits curiosity about consumers and customers’ needs and motivations and how their beliefs and behaviours impact brand/category performance. Understands the 4A’s tool and the linkage to developing Core Consumer Questions
Customer Segmentation & OCS – Developing
- Understands the principles of CUSTOMER SEGMENTATION. Can explain the local segments & is able to accurately assign outlets to them
Trade Strategy – Baseline
- Has an awareness of customers, market & competitor trends, recognises the impact of these on the business. Understands brand and commercial goals and refers to them in the targeting of sales driver activities. Understands how their individual actions impact on the delivery of the Trade Strategy
Commercial Plan – Baseline
- Understands rationale behind all activity & is able to translate it into a compelling selling story. Is aware of strategic intents generated in Trade Strategy and incorporates these into Customer Plans. Routinely evaluates all customer activity, communicating findings.
Managing Relationships – Developing
- Understands their customers’ needs & style and uses this to plan effective meetings. Sets clear objectives, evaluates meeting outcomes. Builds strong relationships with colleagues to help inform commercial decisions. Grounded in core skills operates the Diageo 8×6 structured call. Understands the priority brands history, features and benefits and can present them in a relevant way to customers
Sales Drivers – Developing
- Can articulate the relevance of each Sales Driver to Customers. Undertakes and implements activities based on knowledge of “what works”, begins to search & spin. Conducts Sales Driver check at outlet level, ensuring compliance against operating standards & the Diageo Marketing code
Diageo Capabilities
The role holder must demonstrate the below;
Win through Execution
Lead bold execution in a fast moving world
- Act like owners of Diageo by holding self and others to account for highest standards
- Scan the environment constantly and
adapt plans with pace
- Inject a restlessness to win and unlock capacity to decide and act quickly
- Demand brilliant execution to ensure we always win at the point of purchase
Inspire through Purpose
Amplify our purpose internally and externally
- Create meaning, pride and belief for others through Diageo’s purpose
- Inspire teams to take entrepreneurial risks; encourage and recognize learning
- Build trust and respect in Diageo through open and honest relationships
- Celebrate frequently the impact of
living our purpose
Shape the Future
Create focus and ownership for shaping Diageo’s future ambition
- Enable others to imagine the future and
be brave to act boldly now
- Set context and empower people to experiment and unlock opportunities
for growth
- Demand diverse external perspectives and trends that create impetus for change
- Insist on sufficient data and insights that quickly move us to action
Invest in Talent
Harness the full extent of Diageo’s talent and diversity
- Take bold bets on talent underpinned
by rigorous assessment
- Build and coach diverse teams to unlock performance and growth
- Create an inclusive environment where everyone can be at their best
Instill agility and resilience in our teams
Qualifications and Experience Required
- University / College Degree with at least 2 years’ sales or marketing experience in FMCG.
- Computer literate and ability to work under pressure and respond to tight deadlines.
- Team player
- Strong communication, problem solving and negotiation skills.
- Strong understanding of the selling process.
- Fluent in Amharic and a strong command of written and spoken English
- Valid driving license with at least 2 years driving experience.
Barriers to Success in Role
- Inability to achieve specific brand objectives within allocated budgets against the area plan [including value, volume, distribution, call ratio, display and outlet coverage].
- Inability to achieve of/on trade account service levels and trade feedback.
- Inability to communicate effectively with a variety of stake holders – Customers, 3Rd party partners, Outlets, Consumers, Colleagues etc.
Worker Type :
Regular
Primary Location:
Jackross
Additional Locations :
Job Posting Start Date :
2019-09-13-07:00
More Information
- Address Addis Ababa, Ethopia
- Experience Level Junior, Mid level
- Total Years Experience 0-5
- Qualification BA/BSc