Senior Marketing and Sales Officer 14 views

1. Job Summary:

The Senior Marketing and Sales Officer will develop and implement comprehensive marketing strategies to enhance our market presence and drive sales growth. This role requires a deep understanding of the manufacturing, import, and export industries, market trends, customer needs, and effective sales tactics. The ideal candidate will have strong leadership skills, creativity, and a proven track record in sales and marketing

1. Duties and Responsibilities:
2. Market Analysis:
   • Conduct market research to identify new business opportunities, customer needs, and industry trends.
   • Analyze competitors and market positioning to inform strategic decisions.
3. Marketing Strategy:
   • Develop and execute marketing plans and campaigns to promote our products and services.
   • Create and manage digital marketing initiatives, including social media,
   • Oversee the development of marketing materials, including brochures, presentations, and product catalogs.
4. Sales Strategy:
   • Establish sales targets and develop strategies to achieve them.
   • Build and maintain relationships with key clients and stakeholders in the industry.
   • Lead the sales team in identifying new sales opportunities and closing deals.
5. Collaboration and Communication:
   • Collaborate with product development and production teams to align marketing efforts with product offerings.
   • Communicate effectively with internal and external stakeholders to ensure alignment on marketing and sales initiatives.
6. Performance Tracking:
   • Monitor and analyze the effectiveness of marketing campaigns, sales performance, and customer feedback.
   • Prepare regular reports on sales forecasts, market trends, and campaign results for Marketing and Sales Department management.
7. Leadership:
   • Mentor and guide junior marketing and sales staff, fostering a culture of collaboration and continuous improvement.
   • Participate in the recruitment and training of new team members.