About the Job
About the Role
We are looking for a proactive and market-oriented Senior Market Intelligence & Field Marketing Specialist to strengthen our understanding of the Ethiopian energy market. The successful candidate will conduct market research, build relationships with industry stakeholders, identify business opportunities, and coordinate offline marketing activities.
Key Responsibilities
- Market Intelligence & Field Research
- Conduct regular market visits and interviews with dealers, distributors, EPC companies, installers, retailers, and potential customers.
- Monitor competitor brands, product models, pricing, stock availability, promotions, and market trends.
- Identify potential dealers, business partners, installers, and commercial opportunities.
- Prepare regular market intelligence reports with actionable insights and recommendations.
- Industry & Institutional Relations (B2B/B2G)
- Develop and maintain relationships with industry associations, energy companies, business organizations, government institutions, and other relevant stakeholders.
- Identify and coordinate participation in industry exhibitions, conferences, forums, and networking events.
- Build and maintain an industry stakeholder database.
- Identify potential partnerships and support corporate PR and institutional engagement activities.
- BTL & Retail Marketing
- Plan and coordinate offline marketing activities, including exhibitions, product launches, roadshows, dealer events, and retail activations.
- Oversee store branding, promotional materials, printing, suppliers, logistics, and on-site event execution.
- Monitor marketing budgets and prepare event and activity reports.
- Work closely with the digital marketing and creative teams to ensure effective campaign execution.
About You
Requirements & Qualifications
- Bachelor’s degree in Marketing, Business Administration, Management, or a related field.
- Relevant experience in market research, field marketing, retail marketing, BTL activities, or industry relations.
- Experience in mobile phones, consumer electronics, renewable energy, batteries, telecom, FMCG, or related industries is highly preferred.
- Practical experience managing retail terminals, in-store promotions, roadshows, events, and marketing materials.
- Strong communication, negotiation, interpersonal, and coordination skills.
- Ability to conduct field research, analyze market information, and prepare structured reports.
- Good English communication skills and strong local-language communication abilities.
- Willingness to travel within Addis Ababa and other locations in Ethiopia when required.
Key Performance Expectations
The successful candidate will be evaluated based on the quality of market intelligence, accuracy of competitor information, development of industry relationships, identification of business opportunities, and effective execution of retail and BTL marketing activities.
Requirement Skill
B2B Marketing
Aftermarket Strategy
Influencer Marketing
marketing.
marketing management, Business Administration, Civil Engineering, Economics,
How To Apply
Interested and qualified applicants who fulfill the minimum required specifications can send their updated CV and Cover letter online through the following email addresses [email protected]
N.B. please make the subject of your e-mail “Senior Market Intelligence & Field Marketing Specialist
More Information
- Experience Level Mid level
- Total Years Experience 0-5
- Qualification BA/BSc
