Area Sales Manager 65 views1 application

BACKGROUND:

EthioChicken is a leading distributor of chickens to rural farmers in Ethiopia. We are a rapidly growing Company that believes in investing in our employees and offers them opportunities for career advancement. Ethiochicken is an Ethiopian based company.

Our Vision:

Our vision is to provide one chicken per person per year through smallholder farmers.

Our Purpose:

Our purpose is making farmers of Ethiopia healthier and wealthier.

JOB SUMMARY

The Area Sales Manager is a key role that works close to the market for Ethio Chicken and is primarily responsible and accountable for selection of new agents/growers and further development of existing agents in the Region. The sales manager ensures consistent, sales growth through appointment agents at each Woreda, deployment and management, review performance of sales personnel. The position demands high level of professionalism and relationship skill to influence stake holders. It requires intensive travel in the territory for monitoring and sales maximization. This position is performed with little supervision and requires initiative, high energy and judgment, consistent hungry for results.

Key Functions

Planning

• Develop specific plans to ensure sales growth  agent appointment in the territory
• Collaborates with Regional manager, national sales manager /sales and marketing director to develop sales strategies to improve market share in all product lines.
• Map how to achieve sales volume through prioritizing to make big achievement with minimum effort and shorter time.
• Accurately forecasts annual, quarterly and monthly revenue streams.
• Develop rolling sales plan based on market expansion and hatchery capacity growth.
• Plan promotion activities in the territory working with central marketing team·
• Develop specific plans to ensure sales growth  agent appointment in the territory

Sales activity

• Achieve sales volume of DOC and poultry & cattle feed in the region.
• Develop vet shop and other route to market channels for feed distribution.
• Increase number of DOC agents and feed distributors and sub distributers in the region.
• Work with zonal and woreda gov’t team to ensure 30- 45 days chicken off take from agents
• Communicate information on competitors’ products for pricing and product.
• Implement  promotional and public relations activities developed by marketing team
• Follow-up on all sales opportunities within a timely manner.
• Conduct ongoing market assessment and recommend any required change in tactics and strategies.
• Carry out any other duties as requested by your Line Manager and other senior management team

Team development

• Lead, manage and motivate the sales representatives to achieve and exceed targets and KPI’s through support and supervision, training and coaching.
• Assists sales personnel in establishing personal contact and rapport with top echelon decision-makers in the government structure.
• Identify skill/knowledge gap of sales team and coordinate to provide training

Monitoring and Evaluation

• Make frequent travel to zones and woredas to expand market and sales growth
• Holds regular meeting with area sales reps and guide how to win in the market
• Reviews progress of sales roles by woreda/zone /area in the region.
• Provides monthly  results assessments of sales staff’s productivity
• Track agents  performance against leading indicators, continually reevaluating partnerships
• Make regular travel in the zones, woredas and get first hand market dynamics and provide supportive supervision for sales team.
• Bring to the attention of operation manager any matters which are considered to be rectified immediately of any complaints on feed quality, above standard mortality of chickens.

Government relation

• Develop good working relationship with key sector government officials and professionals along with regional sales manager.
• Represent the company on all sector related meeting and activities
• Have updated government regulations policies and directive which affects our business.

Qualifications and Requirement

• Diploma in Animal Science or other related field

Experience

• Fresh Graduates