Area Sales Manager 7 views

Key Purpose Statement

To lead and execute sales activities across assigned territories to deliver volume growth, revenue targets, and market share objectives through effective Route-To-Market (RTM) execution, strong customer relationship management, optimal resource utilization, and the development of a high-performing frontline sales team.

Education

• A formal qualification in Marketing, Sales, or equivalent

Experience

• 5+ years front-line sales experience within a FMCG environment.
• Team management experience will be an added advantage.

Skills

• Coaches and mentors team members, providing opportunities for growth and development
• Strong understanding of FMCG sales practices, RTM principles, and market execution standards
• Resolves disputes equitably, finding common ground in challenging situations
• Engage with a wide range of people and build effective relationships within and outside the organization
• Builds lasting relationships with customers and meets their expectations
• Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
• Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
• Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
• Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports