Digital Marketer 4 views

Job Opening: Digital Marketer

Location: Addis Ababa, Ethiopia
Employment Type: Full-Time
Department: Marketing & Business Development

Role Overview
AddisFly is looking for a highly capable and results-driven Digital Marketer to lead and execute the company’s digital marketing activities. This role is responsible for driving online visibility, generating qualified leads, increasing customer engagement, and supporting sales growth through strategic and performance-based marketing campaigns.
This is a hands-on role the Digital Marketer is expected not only to manage campaigns but also to actively create content, including visuals, videos, and marketing materials.
The role covers key business segments such as walk-in customers, labor travel, corporate clients, non-IATA agents, and airline promotions, ensuring all digital efforts deliver measurable business results.

Key Responsibilities

• Develop and implement digital marketing campaigns across social media, Google Ads, and other online platforms
• Plan, execute, and optimize digital marketing campaigns across social media, Google Ads, email, and other digital platforms
• Create and publish content including graphics, videos, captions, and campaign materials
• Develop targeted campaigns for different customer segments (walk-in, labor, corporate, non-IATA agents)
• Manage lead generation campaigns to increase inquiries, bookings, and conversions
• Work closely with the creative and sales teams to align content and campaigns with business goals
• Coordinate online promotions with airline partners and stakeholders
• Monitor campaign performance and report on reach, engagement, leads, conversion, and ROI
• Improve AddisFly’s digital presence through content strategy and audience growth
• Ensure all campaigns align with company goals, brand direction, and sales priorities

Requirements

• Bachelor’s degree OR relevant certification in Marketing, Digital Marketing, Business, or a related field
• Proven experience in digital marketing (travel or service industry is a plus)
• Strong knowledge of Meta Ads, Google Ads, SEO, email marketing, and social media strategy
• Ability to create high-quality content (graphics, short videos, social media posts, campaigns)
• Experience with tools like Canva, Adobe, CapCut, or similar content creation tools
• Strong analytical skills with the ability to track KPIs and optimize performance
• Experience in lead generation and conversion-focused marketing
• Excellent communication and teamwork skills
• Strong execution mindset ability to deliver results, not just ideas