Director, Marketing 62 views

Main Duties and Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company’s business goals.
• Develop and maintain consistent brand messaging across all communication channels.
• Develop and implement crisis communication plans.
• Develop strategies for both traditional and digital marketing channels.
• Identify and establish partnerships with key distribution and sales channels.
• Monitor and analyze the performance of marketing channels and adjust strategies as needed.
• Develop and implement digital marketing strategies.
• Oversee search engine optimization and search engine marketing efforts.
• Manage the creation and distribution of valuable content across digital platforms.
• Develop and execute social media strategies to engage and grow the online community.
• Use analytics tools to measure and report on the effectiveness of digital marketing campaigns.
• Foster a culture of continuous improvement within the marketing team, encouraging innovation and the adoption of best practices.

Qualification and Experience

• Master’s degree in Computer Science, Software Engineering or related fields of study
• minimum of four (4) years of demonstrated experience

OR

• Bachelor’s degree in Computer Science, Software Engineering or related fields of study
• minimum of six (6) years of demonstrated experience.