Job purpose
To deliver the sales and execution targets of an assigned distribution territory by managing the distributor operating within it and the Market Activation Leads working the outlets.
The Distribution Coordinator is the link between Kegna’s plan and the distributor’s daily operation. Where this post is vacant, the plan does not reach the outlet.
Key accountabilities
Deliver the volume and distribution plan for the assigned territory by brand and pack.
Work with the distributor daily on stock cover, order placement, delivery execution, van and route discipline and settlement of accounts.
Ensure the outlet universe in the territory is covered at the planned call frequency and that outlet records are accurate and current.
Deliver availability, visibility and picture of success standards through the Market Activation Leads.
Deploy, coach and supervise the Market Activation Leads assigned to the territory, and verify their work in market.
Execute approved free issue and trade programmers in the territory and submit accurate market reports.
Maintain the territory register of returnable packaging, CO₂ cylinders and cold equipment, and follow up recovery.
Bachelor’s degree or diploma in Marketing, Management, Business or a related field.
Minimum four years in FMCG or beverage field sales, including direct work with distributors. Supervisory experience is an advantage.
Distributor operations · Route and coverage management · Outlet execution standards · Stock and order management · Basic commercial analysis · MS Excel · Field reporting systems
Discipline and routine · Persistence · Relationship building · Attention to detail · Integrity · Team supervision
Based in territory with daily field travel. Valid driving license.
Interested and qualified applicants who meet the above criteria are invited to submit their applications explaining their suitability for the role through Ethiojobs within ten (10) days. Kegna Beverages S.C is an equal opportunity employer. Only short-listed candidates will be contacted for technical assessment and/or interviews.
More Information
- Experience Level Mid level
- Total Years Experience 0-5
- Qualification BA/BSc
