Field Communication Coordinator 81 views

Job Purpose: With the size of World Vision’s programme in Ethiopia, it is important that the World Vision brand, key messages, and communications to communities, internal and external, are of the highest quality. It is important that Area Programmes and Projects are able to efficiently coordinate and produce the communications collateral relevant to their setting. To enable Integrated Programmes operations at a field hub level to operate effectively, the Field Communications Coordinator represents the complete Communications function in the geographical area they cover, providing communications technical production, capacity building, and coordination in 3 main technical areas: Creative Services, Public Engagement, Internal Engagement, with support to Marketing Operations and Supporter Engagement, ensuring field-level implementation of World Vision’s core communications and marketing strategies; Ignite Content, Ignite Global Voices, Ignite staff, and establish high-quality sustainable local funding streams. The role reports to the Integrated Communications Manager with matrix to the relevant field hub leadership.

Major Responsibility

• As the communications representative for one of Ethiopia’s field hubs, manage the creation and distribution of communications products for the area programmes and projects in that geographical area that builds World Vision brand awareness and increases trust locally and internationally
• Develop a field communications plan that positions World Vision positively with local target audiences
• Support the growth of World Vision’s brand, reputation, and relationships with local audiences, by creation of social and traditional media resources, and media relationship management for increased public interaction with World Vision
• Ensure World Vision’s global brand is aligned and brought to life across all communications resources
• Produce quality stories and messages that are deployed regularly and in sync with Head Office communications – building world vision’s brand trust and awareness.
• Support internal engagement communications and initiatives to ensure staff across Ethiopia are connected, engaged, and inspired to fulfil Our Promise
• Support local marketing efforts, product launches, events and campaigns

Create high quality communications resources such as:

• articles and stories for local and international marketing
• media relations materials such as press releases, statement, and briefings
• graphic design materials, publications, and reports
• photo stories and essays
• videos for social media, donors, and broadcast documentary content
• Monitor, analyse, and report on local communications metrics ensuring data-based decisions lead to increase effectiveness of digital and web engagement
• Manage Content flow, Story hub, and other content management systems
• Ensure the secure and catalogued management of all Communications design digital assets
• Ensure effective communications job flow and project management with Head Office Communications & Marketing teams such as; Creative Services, Public Engagement, Internal Engagement, Marketing Operations, Supporter Engagement, as well as national level Advocacy campaigns – ensuring calendars, timetables, schedules, and itineraries are kept
• Support communications efforts of other Field Communications Coordinators across the country, and of Technical Programme, Grants, and Emergencies (HEA) Communications.