Junior Digital Marketing Officer 30 views

About Frontieri

Frontieri Consult PLC is a leading research and consulting firm that was established in 2008 in Ethiopia by a group of experienced Ethiopian professionals. We are owned and operated by a team of seasoned researchers, analysts, and creative experts who have a proven track record of delivering high-quality services and tailored solutions to our clients.

Our company’s headquarters is located in Addis Ababa, Ethiopia, and we have strategically expanded our presence by opening branch offices in Berlin, Germany (since 2019), Juba, South Sudan (since 2022), and Nairobi, Kenya (since 2023). This strategic expansion allows us to better serve our clients across different regions and provide them with localized support and expertise.

In addition to our core research and policy analysis services, we have proactively diversified our offerings by establishing a portfolio of sister companies that specialize in various domains. These include Capra Communication, which focuses on communication and advertising; Vasta Talent, which provides talent outsourcing solutions; and Elixone Tech, which specializes in technology and innovation. This comprehensive suite of services enables us to offer our clients a one-stop-shop for their diverse business needs, ensuring seamless collaboration and efficient delivery of solutions.

Capra Communications is a dynamic advertising agency that specializes in crafting compelling brand stories and digital experiences. We help businesses of all sizes connect with their audience, drive engagement, and achieve their marketing goals. (For further information, please visit our website at: www.capracom.com)

Job Summary:

We are seeking a motivated Junior Digital Marketing Officer to join our team at Capra Communications. As a Junior Digital Marketing Officer, you will play a pivotal role in supporting our digital marketing efforts across various channels for Capra and our clients, including digital marketing strategy, SEO, social media management and, email marketing, and content Marketing and report making.

Duties and Responsibilities of Junior Digital Marketing Officer:

• Assist in the implementation of digital marketing campaigns to drive brand awareness, website traffic, and lead generation;
• Conduct keyword research and optimization to improve website ranking and visibility on search engines;
• Manage social media accounts to adopt audience engagement and grow followers;
• Support email marketing initiatives by creating and scheduling email campaigns, monitoring performance metrics, and optimizing email content;
• Collaborate with the marketing and creative team to develop creative strategies and concepts for digital marketing campaigns;
• Involve in various business development and marketing activities of capra
• Monitor and analyze digital marketing performance metrics using tools like Google Analytics to track campaign effectiveness and identify areas for improvement;
• Stay updated on industry trends and best practices in digital marketing to enhance campaign performance and effectiveness;
• Handle all other activities as required by the immediate supervisor;

• Total of 1 – 3 Years of experience in communication and advertising industry with similar role;
• Strong digital marketing skills with a solid understanding of digital marketing principles and tactics.
• Knowledge of SEO best practices and experience with keyword research, on-page optimization, and link-building strategies.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
• Basic understanding of marketing concepts and principles.
• Creativity and the ability to think outside the box to develop innovative marketing strategies and campaigns.
• Strong collaboration skills and the ability to work effectively within a team environment.
• Excellent communication skills, both written and verbal, with the ability to convey ideas clearly and concisely.

Knowledge

• In-depth knowledge of digital marketing strategies, tools, and platforms including Google Ads, Google Analytics, Facebook Ads Manager, LinkedIn Advertising, and email marketing software, etc.
• Proficiency in SEO principles, keyword research, and understanding of organic search engine ranking factors.
• Experience in managing and optimizing campaigns including keyword research, bid management, and ROI generation.
• Familiarity with content management systems (CMS) and website analytics tools.

Technical Skills

• Ability to work in a fast-paced, deadline-driven environment and handle multiple projects simultaneously.
• Collaborative skill
• Ability to manage change effectively in a fast-paced environment.
• Proactive and self-driven with a passion for driving organizational growth.
• Excellent writing, presentation, and negotiation skills.
• Excellent time management skills
• Ability to work in a team spirit with problem-solving and decision-making traits.
• Networking aptitude
• Attention to details