Junior Marketing Officer: Digital Marketing 43 views1 application

Tinaw Business S.C. is legally registered entity established in accordance with the Commercial Code of Ethiopia. Located in Guraghe Zone of the Central Ethiopian State Ezga Woreda. The Company is currently engaged in the production and exports of rose flower on 32 hectares of greenhouse coverage and exports to the international market. Currently the company employs about 800 employees and generates millions Euro per year. Building on 18 years of experience and remarkable performance in the floriculture sector, the company has embarked on farm expansion project on 54 hectares of land. The first phase of the project implementation on 15 hectares is almost completed and the second phase has started on 25 hectares.

We want to recruit and hire a highly skilled, competent, versatile and experienced professional Junior Marketing Officer: Digital Marketing.

Job Purpose:

Under the direct supervision of marketing manager, the junior officer will be responsible for enhancing company’s online visibility and engagement. Working closely with our marketing team, he/she will be responsible for creating content, managing social media channels, while also providing essential sales support.

Key Responsibilities:

1. Social Media Marketing:

Create engaging content for our social media platforms, to showcase our roses and promote our brand.

Manage social media profiles, ensuring consistent brand representation and timely responses to comments and messages.

Implement social media marketing campaigns to increase brand awareness and engagement.

Stay updated on industry trends and competitor activities to ensure our content remains relevant and competitive

Closely follow-up different national and with-in company events to develop relevant contents

Ensure that contents and designs are approved by the marketing manager before release

2. Website Management

Content update/Creating appropriate website content aligned with the organizations strategy.

Performance optimization

Analytic and data tracking

Regular backups and disaster recovery

Social media integration

Keeping up-to-date with industry best practices and monitoring competitor websites.

3. Sales Support:

Compile and share with the marketing manager potential market leads coming through social media platforms and other sources

Initiate contact with potential buyers identified in different flower exhibitions and related events.

Gather customers’ opinions on Tinaws product and customer service quality with a view to consciously improve.

Assist in preparing sales documents, such as packing list, invoices, and contracts, ensuring accuracy and professionalism.

Provide excellent customer service by responding to inquiries, resolving issues, and assisting with order processing.

Facilitate online direct sales through Floriday and web shops, ensuring accurate product listings, timely responses to customer queries, and seamless order processing.

4. Analytics and Reporting:

Monitor social media analytics to track the performance of campaigns and identify areas for improvement.

Prepare regular reports on key metrics, providing insights and recommendations for optimizing our social media strategy.

Support in daily, weekly and monthly reports on sales and performance analysis of different markets

Conduct regional sales performance analysis

5. Cross-Functional Collaboration:

Work closely with marketing, sales, and other departments to align social media initiatives with overall business objectives.

Support marketing and sales initiatives, events, and promotions as needed.

Closely follow-up developments at the arm site worth sharing on the company’s website and social media platforms

Follow-up and share developments in Environmental, Social and Governance related areas

Promote introduction of new products and varieties