Job Description
JAKENN Publishing PLC, the publisher of Addis Standard tri-lingual publications, is the media company of the present and the future of Ethiopia. We bring our passion for reporting and independent journalism to tell the stories that matter in today’s Ethiopia and Ethiopia being shaped for tomorrow.
JAKENN is widely known for its flagship publications on the Addis Standard tri-lingual web portal. Started as a monthly magazine in 2011, today JAKENN’s Addis Standard website (www.addisstandard.com) provides content in English, Afaan Oromoo, and Amharac languages as well as a digital production for breaking news, analyses, and spell-binding commentaries about Ethiopia that establishes an understanding of these events beyond their headlines.
The Addis Standard publications have become the most followed media brands in Ethiopia on X (formerly Twitter), and a rapidly growing audience on Facebook and Telegram, among others, with a solid website presence that provides thorough and timely content on Ethiopia’s political, economic, and social changes.
Our values
As a young and dynamic company, JAKENN Publishing PLC, through its flagship publication the Addis Standard tri-lingual publications, is the only independent media in Ethiopia that officially embodies the constitutional values of a multinational Ethiopia where the aspirations of Ethiopia’s nations and nationalities are respected and their contribution to the betterment of a democratic, just, and prosperous Ethiopia is recognized.
We understand that this means valuing diversity in our newsroom and beyond, and making an honest effort to provide an inclusive work environment that supports growth, nurtures innovation, and embraces risk-taking by our diverse staff members.
Job Description
As Marketing Manager at JAKENN Publishing PLC, you will be responsible for the monetization of contents produced under JAKENN Publishing PLC’s brands to generate revenues by implementing rigorous route-to-consumer route-to-market processes.
Responsibilities:
- Coordinate with the senior leaders in the newsroom to ensure existing and new products adhere to brand, identity, look, and feel standards of the company
- Implement the process of user growth by establishing Key Performance Indicators (KPIs) and project milestones
- Coordinate with the senior leaders in the newsroom and execute all marketing campaigns across all product categories including website, marketing database, social media, and display advertising
- Use strong business acumen to analyze the consumer experience across different category lines and recommend both strategic direction and quick wins to implement them
- Initiate and finalize content partnership agreements with clients and lead the process of execution by working with the senior leaders in the newsroom and corporate services
- Prepare periodic performance reports on the status of the different products and present them to the CEO on monthly basis
Number: One
Reference Number: JKP/MM/RP/24
Reporting to: CEO
Job Requirements
Qualifications
A minimum of bachelor’s degree in business, Marketing, Computer Science, Business Information Systems, and/or related degrees that combine business and technology from a recognized University with a GPA of 3.0 or higher
Experience and skillset
- Five years of experience working in a medium-sized company in Ethiopia in digital marketing, operations, customer relationship, and/or product cycle development roles
- Experience implementing digital marketing and audience growth campaigns in a technology company is strongly desired
- A strong track record of setting and meeting pre-defined targets
- Excellent oral representation, writing, and reading skills in English and Amharic, ability to communicate in more than one Ethiopian language strongly desired
- Ability to adapt to changes in a fast-growing media landscape and provide solutions to contemporary challenges
- Ability to think strategically and execute with efficiency
- Ability to put the consumer and customer first in every interaction involving the company and always look for ways to improve the customer experience through tactical and operational process
- Ability to work cross-functionally with newsroom teams and negotiate constructively for the purposes of evidence-based audience growth
- Ability to adapt to and perform well in a multinational setting composed of staff members from different backgrounds and strong opinions
Product Language: English and Amharic (Afaan Oromoo highly desirable)
To apply for the position above, please submit a resume, cover letter, and writing samples demonstrating your journalistic abilities. Include “Marketing Manager Application” in the subject line and send your materials to [email protected]. Applications will be reviewed on a rolling basis and the submission deadline on or before 31 May 2024.
More Information
- Address Ethiopia
