About the Job
Job Summary
- The Marketing Operation Expert is responsible for planning, coordinating, and implementing marketing activities that promote Kerchanshe Equipment (CAT PILLAR) products and services. The role focuses on increasing brand awareness, generating leads, supporting sales growth, maintaining customer relationships, and ensuring effective communication of the company’s value proposition to customers and stakeholders.
- The Marketing Operation Expert will support marketing campaigns, organize promotional events, conduct market research, manage digital and traditional marketing activities, and work closely with the sales and product support teams, and will be responsible for developing engaging content, managing social media platforms, producing high quality visuals and videos, and strengthening the company’s on line brand image through innovative content strategies.
- Key Duties and Responsibilities
- Assist in developing and implementing annual marketing plans and strategies.
- Execute marketing campaigns to promote CAT equipment, spare parts, after-sales services, and rental solutions.
- Coordinate promotional activities aligned with company objectives and sales targets.
- Monitor and evaluate the effectiveness of marketing campaigns and recommend improvements.
- Ensure proper use of CAT PILLARS branding standards in all marketing materials.
- Conduct market research to identify customer needs, market trends, and competitor activities.
- Manage and update marketing content for social media platforms, websites, and digital campaigns.
- Develop marketing materials including brochures, presentations, newsletters, flyers, and advertisements.
- Organize trade shows, exhibitions, customer events, product launches, and promotional campaigns.
- Work closely with the sales team to support lead generation and customer acquisition.
- Prepare periodic marketing activity reports.
- Respond to messages, comments, and inquires in a professional and timely manner.
- Track analytics and prepare performance reports with insights and recommendations
- Ensure compliance with company policies and Caterpillar brand guidelines.
- Perform other related duties assigned by the immediate supervisor.
About You
- Bachelor’s Degree in Mechanical Engineering, Marketing Management, Business Administration, Management, or related field.
- Minimum of 3–5 years of relevant experience in marketing, preferably in construction equipment, automotive, heavy machinery, or related industries.
- Strong knowledge of marketing principles and brand management.
- Good understanding of digital marketing and social media management.
- Proficiency in Microsoft Office applications (Word, Excel, PowerPoint).
- Strong communication, presentation, and organizational skills.
Key Performance Indicators (KPIs)
- Successful execution of marketing campaigns.
- Lead generation and customer engagement results.
- Brand visibility and promotional effectiveness.
- Timely preparation of marketing reports and materials.
- Customer satisfaction and relationship improvement.
Requirement Skill
Commercial insight and market analysis
Desired Skill
• Creativity
How To Apply
Applicants who fulfill the above-mentioned criteria could submit detailed curriculum vitae along with supporting documents/credentials accompanied by cover letter addressing [email protected] with the subject line “Marketing Operation Expert’’ and submit within seven working days from May 07,2026 up to May 14,2026.
More Information
- Address Addis Ababa
- Experience Level Mid level
- Total Years Experience 0-5
- Qualification BA/BSc
