Media Buying & Selling Manager 48 views

Job Summary

The mission of the Media Buying and Selling Manager in the advertising company is to maximize client ROI by strategically procuring and selling media placements that effectively reach target audiences and achieve campaign objectives while driving cost efficiency through negotiations with media vendors. The position holder is expected to be staying ahead of industry trends and technologies to inform buying strategies, building and maintaining strong relationships with media partners to optimize inventory and opportunities, and continuously optimizing campaigns in real time to maximize performance. Additionally, the manager provides strategic insights based on data analysis to continuously improve and innovate advertising strategies, ultimately contributing to the overall success and growth of the company.

As a media buying and selling manager, you will be responsible for managing the procurement and selling of media placements across various channels including digital, print, television, radio, and outdoor. The ideal candidate will have a strong understanding of media buying strategies, excellent negotiation skills, and a keen ability to build and maintain relationships with media vendors. This role requires someone who is highly analytical, detail-oriented, and results-driven.

Key Roles and Responsibilities:

• Develop and implement media buying strategies to effectively reach target audiences and achieve campaign objectives.
• Research and analyze media opportunities across various channels to identify the most effective placements for clients.
• Negotiate with media vendors to secure favorable rates and added value opportunities for media placements.
• Collaborate with clients and internal teams to understand campaign goals, target demographics, and messaging to inform media buying decisions.
• Manage media budgets and allocations to ensure efficient and cost-effective use of resources.
• Monitor and optimize media campaigns in real time to maximize performance and ROI.
• Stay abreast of industry trends, market conditions, and emerging technologies to inform media buying strategies.
• Build and maintain relationships with media vendors, publishers, and advertising networks to stay informed of available inventory and opportunities.
• Prepare and present reports on media buying activities, performance metrics, and campaign insights to clients and internal stakeholders.
• Provide strategic recommendations for optimizing media plans based on campaign results and market insights.

Qualifications, Experiences, and Skills:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• Proven experience in media buying, planning, or sales, preferably within an advertising agency or media buying firm.
• Strong understanding of media planning and buying principles, including media metrics, audience targeting, and campaign optimization techniques.
• Excellent negotiation skills with a track record of securing favorable rates and added value from media vendors. • Proficiency in media buying and planning tools/software (e.g., Nielsen, comScore, AdWords, DSPs, etc.).
• Exceptional analytical and problem-solving abilities with a data-driven approach to decision-making.
• Excellent communication and interpersonal skills with the ability to build and maintain relationships with clients and media vendors.
• Ability to thrive in a fast-paced, deadline-driven environment with strong attention to detail and the ability to multitask effectively.
• Proactive, self-motivated, and results-oriented with a passion for staying ahead of industry trends and innovations.
• Experience with digital media buying and programmatic advertising is a plus

Other Desirable skills and competencies: 

Outcomes

1. Improved Client Satisfaction: By maximizing ROI and achieving campaign objectives, the manager enhances client satisfaction, leading to long-term partnerships and potential referrals.
2. Cost Savings: Effective negotiations and strategic buying result in cost savings for both the company and clients, allowing for more efficient use of advertising budgets.
3. Increased Revenue: Successful media buying and selling efforts lead to increased revenue generation for the company through client retention and potential upselling opportunities.
4. Competitive Advantage: Staying ahead of industry trends and technologies gives the company a competitive edge, positioning it as a leader in the advertising space.
5. Stronger Partnerships: Building and maintaining strong relationships with media vendors and partners fosters collaboration and mutual trust, opening additional opportunities and benefits for future campaigns.
6. Data-Driven Insights: Strategic insights derived from data analysis inform future buying strategies, leading to continuous improvement and innovation in advertising approaches.
7. Campaign Success: Real-time optimization and continuous monitoring ensure that campaigns perform at their best, driving positive results and achieving client objectives.
8. Company Growth: Overall, these outcomes contribute to the growth and success of the company, establishing it as a reputable and reliable partner in the advertising industry.

Competencies:

1. Strategic Thinking: The ability to think strategically and develop media buying plans that align with client objectives and market trends.
2. Negotiation Skills: Strong negotiation skills are essential for securing favorable rates and added value opportunities from media vendors.
3. Analytical Skills: Proficiency in data analysis to evaluate campaign performance, identify trends, and make data-driven decisions for optimization.
4. Communication: Excellent communication skills, both verbal and written, for effectively conveying ideas, negotiating with vendors, and presenting insights to clients and internal stakeholders.
5. Relationship Building: The capacity to build and maintain strong relationships with media vendors, clients, and internal teams to facilitate collaboration and achieve objectives.
6. Time Management: Effective time management skills to handle multiple projects simultaneously, meet deadlines, and prioritize tasks efficiently.
7. Adaptability: The ability to adapt to changing market conditions, client needs, and emerging technologies in the advertising industry.
8. Attention to Detail: Strong attention to detail is crucial for managing media budgets, analyzing data, and ensuring accuracy in media placements.
9. Problem-Solving: The capability to identify issues, propose solutions, and implement strategic changes to optimize campaign performance.
10. Creativity: A creative mindset to develop innovative media buying strategies and approaches that set our campaigns apart in the market.
11. Results Orientation: A results-driven approach with a focus on achieving campaign objectives and delivering measurable outcomes for clients.
12. Team Collaboration: The capacity to work collaboratively with cross-functional teams, including creative, marketing, and sales teams, to execute integrated campaigns effectively.
13. Industry Knowledge: A solid understanding of advertising industry trends, media landscape, and emerging technologies to inform strategic decisions and stay ahead of the competition.