About the Job
The Role Summary:
As the Research and Insight Manager, you’ll lead research initiatives to uncover market trends and consumer behavior insights. Managing a team of analysts, you’ll drive strategic decisions with data-driven findings, supporting business growth and innovation. Your role is pivotal in optimizing products, enhancing customer satisfaction, and strengthening our market position.
Key Responsibilities:
Research Strategy Development:
- Develop and implement a comprehensive research strategy aligned with business objectives.
- Identify research priorities based on market trends, consumer behavior, and competitive landscape.
Research Execution and Analysis:
- Oversee the execution of qualitative and quantitative research studies, including surveys, focus groups, and data analysis.
- Utilize statistical analysis tools and data visualization techniques to interpret findings and extract actionable insights.
Market and Competitive Analysis:
- Monitor market trends, industry developments, and competitor activities to provide timely insights and strategic recommendations.
- Conduct benchmarking and competitive analysis to identify opportunities and threats in the market.
Team Leadership and Development:
- Manage and mentor a team of analysts, fostering a culture of excellence, collaboration, and continuous learning.
- Provide guidance on research methodologies, data analysis techniques, and professional development.
About You
- Bachelor’s degree in marketing, Business Administration, Economics, or a related field.
- Minimum of 3-5 years of experience in market research, consumer insights, or a related analytical role.
- Strong proficiency in research methodologies, data analysis, and interpretation of findings.
- Ability to translate research insights into actionable strategies and recommendations.
- Excellent verbal and written communication skills for presenting findings and influencing decision-making.
- Familiarity with market dynamics, trends, and competitive landscape in relevant industries.
Required Skills
- Project management
- Strategic thinking
- Communication
- Problem solving
Qualified candidates please send your cv to [email protected].
Applicants must indicate the job posting “Research and Insight Manager” in the subject line of the email.
More Information
- Address Ethiopia
- Experience Level Mid level
- Total Years Experience 0-5
