Sales Representative (Geely Vehicles and Eka buses/Trucks & Three wheelers) 6 views

Position Purpose :- The Sales Representative is responsible for driving vehicle sales performance by delivering a best-in-class customer experience and executing the dealership’s sales strategy. The role involves proactively identifying sales opportunities, converting leads into sales, and ensuring seamless end-to-end customer engagement from initial inquiry through vehicle delivery and aftersales follow-up.The position plays a critical role in strengthening brand positioning, increasing market share, and building long-term customer relationships in both retail and corporate segments.

Key Duties and Responsibilities

Sales Planning & Target Achievement

• Achieve and exceed monthly, quarterly, and annual sales targets as defined by management
• Develop and implement personal sales plans aligned with dealership goals
• Maintain a healthy sales pipeline with accurate forecasting of potential deals
• Monitor individual performance against KPIs and take corrective actions when required

Lead Generation & Prospecting

• Actively generate leads through multiple channels including showroom walk-ins, referrals, cold calling, field visits, and digital platforms
• Identify and develop new business opportunities within retail, SME, corporate, NGO, and government sectors
• Build and maintain a structured prospect database for continuous engagement
• Conduct regular follow-ups to convert prospects into confirmed sales

Customer Engagement & Needs Assessment

• Greet and attend to customers in a professional and timely manner
• Conduct detailed needs assessments to understand customer preferences, budget, and intended vehicle use
• Recommend suitable Geely models based on customer requirements
• Provide clear, accurate, and transparent information at all stages of the sales process

Product Presentation & Demonstration

• Deliver professional and engaging product presentations highlighting key features, benefits, and competitive advantages
• Conduct test drives in accordance with dealership policies and safety standards
• Explain technical specifications, fuel efficiency, safety features, and technology systems
• Position Geely vehicles effectively against competitor brands

Sales Negotiation & Closing

• Prepare accurate quotations and financing options tailored to customer needs
• Negotiate pricing and terms within approved dealership guidelines
• Handle trade-in discussions where applicable
• Close sales efficiently while ensuring customer satisfaction and profitability
• Coordinate with finance institutions, insurers, and internal departments to finalize transactions

Vehicle Delivery Process

• Ensure timely and smooth vehicle delivery in line with dealership standards
• Conduct a comprehensive vehicle handover, including explanation of features, warranty, and service schedule
• Ensure all documentation is complete, accurate, and signed
• Deliver a positive and memorable customer experience at handover

Customer Relationship Management (CRM)

• Maintain accurate and up-to-date customer records in the CRM system
• Follow up post-delivery to ensure customer satisfaction
• Build long-term relationships to encourage repeat business and referrals
• Handle customer complaints or concerns promptly and professionally

Sales Administration & Reporting

• Prepare and process all sales documentation, including contracts, invoices, and delivery notes
• Ensure compliance with company policies and regulatory requirements
• Submit daily activity reports, weekly pipeline updates, and monthly performance reports
• Maintain proper filing and record-keeping systems

Marketing & Brand Promotion

• Participate in marketing campaigns, exhibitions, roadshows, and promotional events
• Support showroom merchandising and vehicle display standards
• Utilize social media and personal networks to generate leads and promote products
• Act as a brand ambassador for Geely at all customer touchpoints

Compliance & Professional Standards

• Adhere to dealership policies, ethical standards, and sales procedures
• Maintain a professional appearance and conduct at all times
• Ensure confidentiality of customer and company information
• Comply with all legal and regulatory requirements related to

Key Performance Indicators (KPIs)

• Monthly and annual vehicle sales volume
• Revenue and gross profit per unit
• Lead generation and conversion rate
• Customer Satisfaction Index (CSI)
• Customer retention and referral rates
• Accuracy and timeliness of reporting
• Test drive to sales conversion ratio

Working Conditions

• Primarily showroom-based with frequent direct customer interaction
• Requires flexibility to work weekends, holidays, and extended hours
• May involve outdoor sales activities, field visits, and travel for events
• Performance-driven environment with sales targets and deadlines

Qualification and Skills

Education:-

• MSC/MBA or Bachelor’s Degree in Automotive Technology, Mechanical Engineering, Business Administration, or related field.

Experience

• Minimum of 5 to 7 years of experience in automotive sales or high-value product sales in a dealership company.
• Experience in fleet, corporate, or institutional sales is an added advantage
• Proven track record of meeting or exceeding sales targets

Required Skills & Competencies

Technical Competencies

• Strong understanding of automotive products and sales processes
• Ability to explain technical vehicle features in a customer-friendly manner
• Proficiency in CRM systems and Microsoft Office applications .

Behavioral Competencies

• Excellent communication and interpersonal skills
• Strong negotiation and closing abilities
• Customer-focused with high service orientation
• Results-driven and self-motivated
• High level of integrity and professionalism
• Strong organizational and time management skills
• Ability to work under pressure and meet deadlines