Senior Creative Brand and Promotion officer 32 views

Creative Brand and Promotion Specialist is responsible for developing and implementing innovative branding and promotional strategies that effectively communicate the brand’s message, enhance market presence, and drive customer engagement.

Main duties & responsibilities

• Collaborate with stakeholders to define and refine the brand’s identity, voice, and positioning in the market.
• Create brand guidelines to ensure consistency across all marketing materials and channels.
• Design and execute creative promotional campaigns that align with brand objectives and resonate with target audiences.
• Utilize various channels, including digital, print, social media, and events, to maximize reach and impact.
• Develop compelling content for promotional materials, including brochures, advertisements, social media posts, and email campaigns.
• Ensure all content reflects the brand’s voice and engages the audience effectively.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Analyze data to inform branding strategies and promotional tactics.
• Manage the brand’s social media presence, creating engaging posts and responding to audience interactions.
• Develop social media campaigns that promote brand awareness and drive engagement.
• Plan and execute promotional events, trade shows, and product launches that enhance brand visibility.
• Collaborate with vendors and partners to ensure successful event execution.
• Monitor and evaluate the effectiveness of branding and promotional initiatives using analytics tools.
• Prepare reports on campaign performance and provide recommendations for improvement.
• Work closely with cross-functional teams to ensure alignment on branding efforts.
• Partner with external agencies or freelancers for specialized projects as needed.
• Assist in managing the budget for branding and promotional activities, ensuring optimal resource allocation.