Terms of Reference Social Media Marketing and Brand Launch Support for Maritu Api Products Plc 25 views

Background

Maritu Api-Products PLC is a woman-led Ethiopian honey and beeswax enterprise working to build a premium, traceable, and trusted honey brand rooted in Ethiopia’s dryland and forest beekeeping heritage. Through its Maar Amba / Maritu launch, the company seeks to establish a strong market presence, build a luxury honey brand, promote sales, educate consumers, and build trust in the quality and origin of its products.

Maritu is preparing for a structured 3-month brand awareness and launch marketing campaign. The company is therefore inviting qualified social media marketing firms, creative agencies, digital marketers, or experienced individual consultants to submit proposals for the design and execution of a practical, high-impact social media and launch marketing engagement.

The selected service provider will support Maritu in translating the brand’s value proposition into compelling digital content, coordinated campaigns, audience engagement, launch communications, and sales-supporting marketing assets.https://docs.google.com/document/d/1CcYlLpbfYE6fgr_Kbksnuz0pbJosS412/edit?usp=sharing&ouid=112871499205828425147&rtpof=true&sd=true

1. Eligibility and Qualification Requirements

Interested bidders must demonstrate relevant experience in social media marketing, brand launch support, digital campaigns, content creation, or luxury/premium product marketing.

Bidders should preferably have:

• Experience managing social media pages for businesses, brands, products, hospitality, food, beverage, retail, or consumer goods.
• Strong creative design and copywriting capacity.
• Experience developing content calendars and campaign strategies.
• Ability to produce premium, visually appealing content.
• Understanding of Ethiopian consumers and local digital marketing channels.
• Ability to communicate in English and Amharic.
• Ability to work with a start-up business in a flexible but professional manner.
• Experience with paid digital promotion is an advantage.
• Experience in food, honey, agriculture, natural products, wellness, luxury products, or export-oriented brands is an added advantage.

Both firms and qualified individual consultants may apply. Joint applications are also acceptable where a bidder combines strategy, design, photography, videography, and social media management skills.

1. Proposal Requirements

Interested bidders shall submit a technical and financial proposal

1. Technical Proposal

The technical proposal should include:

1. Brief profile of the bidder.
2. Understanding of the assignment.
3. Proposed approach and methodology.
4. Proposed 3-month launch and social media strategy outline.
5. Proposed content pillars for Maar Amba / Maritu Honey.
6. Proposed posting frequency and platforms.
7. Team composition and roles.
8. Relevant previous experience.

6. Portfolio or sample works.

10. Workplan for the 3-month engagement.

11. Any assumptions or requirements from Maritu.

The technical proposal should be clear, practical, and not unnecessarily lengthy.

1. Evaluation Criteria

No full advance payment. Payment shall be linked to delivery, installation and successful commissioning. Proposals will be evaluated based on technical quality, relevant experience, creativity, understanding of the brand, and financial competitiveness.

Maritu may request shortlisted bidders to make a short presentation or submit sample content concepts before final selection.

1. Required Sample Submission

To support evaluation, bidders are encouraged to submit sample creative concepts for Maar Amba / Maritu Honey. This may include:

• 2 sample post ideas.
• 1 sample caption.
• 1 sample reel or video concept.
• 1 suggested launch campaign idea.
• Suggested content pillars.

These samples are for evaluation purposes only. Maritu shall not use unselected bidders’ creative submissions without permission.

1. Payment terms

Payment terms shall be agreed during contract negotiation. However, Maritu’s preferred payment structure is:

• 20% upon contract signing and approval of inception plan.
• 30% upon completion of Month 1 deliverables and submission of first performance report.
• 30% upon completion of Month 2 deliverables and submission of second performance report.
• 20% upon completion of the final report and handover of all approved materials. Payments shall be made against approved deliverables and valid invoice submission.

Maritu reserves the right to withhold payment for incomplete, poor-quality, delayed, or unapproved deliverables.

For detail information refer to this link https://docs.google.com/document/d/1CcYlLpbfYE6fgr_Kbksnuz0pbJosS412/edit?usp=sharing&ouid=112871499205828425147&rtpof=true&sd=true