Tyre Sales – Sarga 9 views

Location: Addis Ababa, Ethiopia

Department: Sales & Business Development

Reports To: Head of Sales

Tyre Portfolio: Passenger Car Tyres (Sedan, SUV, Hatchback) & Commercial Vehicle Tyres (Trucks, Buses, Light Commercial Vehicles) — All-Season, Performance, Durability & Load-Bearing Variants | B2B & B2C Channels

Role Overview
The Manager — Tyre Sales is responsible for leading and driving comprehensive sales operations for passenger car and commercial vehicle tyres across assigned territories in Ethiopia. This is a strategic leadership role that combines hands-on selling with team management, account development, and market expansion. Working under the direction of the Sales Director/Head, the incumbent will build and scale a high-performing sales team, manage key B2B and B2C customer relationships, drive market penetration in both segments, and contribute significantly to the company’s revenue targets and market share growth. This role demands deep industry expertise, strong commercial acumen, leadership capabilities, and an understanding of the diverse needs of individual vehicle owners, fleet operators, corporate clients, and logistics businesses in a rapidly evolving mobility market.

Key Responsibilities
• Sales & Revenue Management: Achieve and exceed monthly, quarterly, and annual sales targets across both passenger car and commercial vehicle tyre segments. Monitor KPIs, manage P&L, and drive profitable growth.
• Market Segment Development: Identify, develop, and expand revenue streams across multiple customer segments including individual car owners, fleet operators (corporate vehicles, taxis, transport), logistics and delivery companies, government agencies, NGOs, and B2B commercial accounts.
• Strategic Account Management: Develop and manage high-value strategic partnerships with major fleet operators, dealership networks, tyre retailers, auto repair chains, and corporate procurement departments. Negotiate contracts, manage pricing, and ensure customer satisfaction.
• Team Leadership & Development: Lead, mentor, and manage a team of sales executives and field representatives. Set clear performance targets, provide coaching, conduct regular performance reviews, and foster a high-performance sales culture.
• Product Expertise & Customer Education: Maintain expert-level knowledge of passenger car and commercial vehicle tyre specifications, performance standards, load ratings, fuel efficiency, durability benchmarks, and pricing. Conduct training for sales team and customers. Communicate technical advantages and ROI benefits.
• Market Intelligence & Competitive Analysis: Monitor competitive activity, track market trends, analyze competitor pricing and product offerings, identify market opportunities, and provide strategic insights to senior management.
• Channel Management: Develop and optimize B2B and B2C sales channels. Build relationships with distributors, retailers, fleet management companies, and online platforms. Ensure effective inventory management, distribution logistics, and channel profitability.
• Customer Relationship Management: Manage full customer lifecycle from initial enquiry to contract completion, delivery, after-sales support, and long-term retention. Handle escalated issues and ensure customer satisfaction across all segments.
• Business Development: Identify new business opportunities, develop pricing strategies, create promotional campaigns, and lead initiatives for market expansion and penetration in underserved segments.
• Reporting & Analytics: Prepare comprehensive sales reports, forecasts, and performance analysis. Track metrics such as sales volume, revenue, market share, customer acquisition cost, and customer lifetime value.
• Brand Representation: Represent the brand at trade shows, automotive exhibitions, industry conferences, networking events, and corporate presentations. Build brand awareness and credibility in the market.
• Stakeholder Collaboration: Work closely with marketing, operations, supply chain, and finance teams to align sales strategies with business objectives and ensure smooth execution of sales and delivery processes.

Required Skills & Qualifications
• Education: Bachelor’s degree in Business Administration, Marketing, Sales, Automotive Engineering, or a related field.
• Experience: 7+ years of professional sales experience, with a minimum of 4+ years in a management or senior sales leadership role. Experience in automotive, tyre, industrial goods, or B2B/B2C sales preferred.
• Industry Expertise: Deep knowledge of passenger car and commercial vehicle tyre specifications, including load indices, speed ratings, tread designs, durability standards, and performance metrics. Understanding of vehicle types (sedans, SUVs, trucks, buses, LCVs) and their specific tyre requirements.
• Technical Standards: Familiarity with international tyre grading systems (ISO, DOT, ECE), quality certifications, safety standards, and regulatory compliance in the automotive sector.
• Market Acumen: Strong understanding of the Ethiopian automotive market, vehicle ownership patterns, transportation industry dynamics, fleet operations, and local business culture.
• Leadership & Management: Proven ability to lead, motivate, and develop teams. Experience in setting targets, managing performance, conducting coaching, and creating a high-performance sales culture.
• Communication Skills: Excellent presentation, negotiation, and interpersonal skills. Ability to communicate complex technical specifications in simple, compelling language to diverse stakeholder groups.
• Languages: Proficiency in Amharic is essential. Fluent English required for reporting, documentation, and international communication.
• Analytical & Problem-Solving: Strong analytical skills with the ability to interpret sales data, identify trends, forecast demand, and make data-driven strategic decisions. Experience with CRM and sales analytics tools preferred.
• Technical Proficiency: Proficient in Microsoft Office (Word, Excel, PowerPoint), CRM software (Salesforce, SAP, or similar), and basic data analysis tools.
• Personal Attributes: Target-driven, results-oriented, strategic thinker, adaptable, and comfortable in a fast-paced, dynamic environment. Strong integrity and professional ethics.
• Relationship Building: Exceptional ability to build and maintain strong relationships with internal teams, external partners, fleet operators, corporate clients, and government stakeholders.

Preferred Qualifications
• MBA or advanced business certification
• Direct experience in tyre industry sales, automotive distribution, or fleet management
• Experience managing large-scale B2B accounts or managing sales teams exceeding 10+ members
• Knowledge of supply chain and logistics operations
• Familiarity with digital marketing and e-commerce channels for automotive products

Compensation & Benefits
Competitive salary package commensurate with experience and qualifications. Performance-based incentives and bonuses tied to sales targets. Comprehensive benefits package including health insurance, transportation allowance, and professional development opportunities.
We are an equal opportunity employer and encourage applications from qualified candidates across all regions of Ethiopia.