Trade Marketing Manager 16 views

YYDTS is the sister manufacturing company of Tilla Health Club falling under the umbrella of the Tilla Group

Enlisting both mass-market and premium Beauty & Personal Care (BPC) brands to primarily serve the local and pan-African markets, YYDTS’ first endeavor, with above 10 years in the making, is the development of its Premium brand

Job Summary

The Trade Marketing Manager is responsible for developing and executing trade marketing strategies that increase product visibility, brand presence, sales performance, and market share across all sales channels. The role acts as a bridge between the sales and marketing departments to ensure effective market execution, distributor engagement, retail visibility, promotional activities, and customer growth.

The Trade Marketing Manager will analyze market trends, monitor competitors, manage trade promotions, and ensure strong relationships with distributors, wholesalers, retailers, and key accounts

Key Responsibilities

Trade Marketing Strategy

• Develop and implement annual and quarterly trade marketing plans aligned with company objectives.
• Design strategies to improve product penetration, market visibility, and sales growth.
• Ensure effective execution of marketing campaigns in the market.

Market Execution & Visibility

• Monitor product placement, merchandising standards, branding materials, and visibility activities.
• Ensure all promotional materials are properly displayed in retail and wholesale outlets.
• Conduct regular market visits to evaluate execution quality and competitor activities.

Sales Support

• Work closely with the sales team to develop channel-specific programs and promotional activities.
• Support distributors and sales representatives with trade tools and market insights.
• Coordinate product launches and trade activation campaigns.

Distributor & Retail Management

• Build strong relationships with distributors, wholesalers, retailers, and key customers.
• Monitor distributor performance and market coverage.
• Ensure availability of products in target markets and outlets.

Market Research & Analysis

Analyze sales trends, customer behavior, and competitor activities.

• Prepare market intelligence reports and recommend business improvements.
• Track ROI and effectiveness of promotions and trade campaigns.

Budget & Reporting

• Prepare and manage trade marketing budgets.
• Monitor spending for trade activities and ensure cost efficiency.
• Prepare weekly and monthly performance reports for management.

Team Coordination

• Coordinate with marketing, sales, procurement, and operations teams.
• Supervise promoters, merchandisers, or field marketing staff when assigned.
• Provide coaching and guidance to field teams.

Qualifications & Requirements

Education

• Bachelor’s Degree in Marketing, Business Administration, Management, or related field.
• Master’s Degree is an advantage.

Experience

• Minimum of 5 years of experience in trade marketing, sales, or brand management.
• FMCG or retail industry experience is highly preferred.

Skills & Competencies

• Strong communication and negotiation skills.
• Excellent analytical and reporting ability.
• Knowledge of market activation and merchandising.
• Leadership and team management skills.
• Strong organizational and planning capability.
• Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
• Ability to work under pressure and meet deadlines.