Area Sales Manager Addis Ababa, ASM Bahir Dar 9 views

About the Job

Roles & Responsibilities

  • Follow up & manage mainly secondary sales (sales from distributor to the general trade)
  • Clearly Communicate the sales performance report to sales team and distributors
  • Supporting the distributor on sell out on the daily basis & follow up on time delivery of the primary orders
  • Closely working with sales coordinator
  • Achieves the Areas’ revenue and SKU target for all products by every distributor
  • Conduct weekly and month sales performance review with the distributor and the sales staff
  • Manages a team of distributor sales representative (DSR) to optimize the performance in their assigned territory.
  • Works closely with the Retail Distributor help them & manage: stock & order management, demand forecasting, credit management, profitability, sales team KPIs.
  • Develops productive relationships with key retailers and wholesalers in the area to support the distributor’s business
  • Manage the key account customers found under every distributor
  • Help build RTM database based on market nature & support the distributor sales team with account development and maintenance
  • Follow up secondary sales reports and make necessary adjustment and actions (Call Rate, Success rate and strike rate)
  • Analyze other KPI reports and take proper support and action
  • Provide competitor activity related inputs to the RSM & Trade marketing
  • Based on the market audit and analysis make sure the distributor to carry all stocks and fill gap accordingly
  • Conduct competitor related analysis with the help of marketing department
  • Conduct weekly and monthly meeting with DSR & Distributor Staff
  • Managing e-mails and other communication mediums (telegram)
  • Make sure all the resources are fulfilled by the distributor as per the standard
  • Provide downtime and undelivered orders on daily and weekly basis
  • Responsible usage of company resource. (Computer, Vehicle, Documents)
  • 90% of working hours invested on physical market visit
  • 10% working hours invested on office/ paper work (Report, data. etc)
  • Continuously coaching distributor sales representative and staff
  • Manage the DSR & all the sales staff of distributors in the assigned area
  • Plan & Coach the sales team and provide clear and actionable feedback
  • Motivate the sales team and distributors to deliver business objectives
  • Create a partner relationship with all distributors
  • Maintain good relationship with sales coordinators and drivers
  • Communicate to distributors/ Customers the Company EHS rule & regulation.
  • Ensure on time incident reporting
About You

Requirement

  • BA Degree in Sales & Marketing Management field of study
  • Minimum 3 years’ experience as Sales Representatives or 1 Year as Area Sales Manager in FMCG
  • For the position of ASM Bahirdar Your current location should be Bahirdar or willing to relocate to there.
Requirement Skill
Negotiation
Sales
Communication
How To Apply

Apply Through Email – [email protected]

please write “ASM Bahirdar” or “ASM Addis Ababa” on the subject

More Information

Apply for this job
USD Full Time, 40 hours per week 2026-07-07
About the Job
Roles & Responsibilities
  • Follow up & manage mainly secondary sales (sales from distributor to the general trade)
  • Clearly Communicate the sales performance report to sales team and distributors
  • Supporting the distributor on sell out on the daily basis & follow up on time delivery of the primary orders
  • Closely working with sales coordinator
  • Achieves the Areas' revenue and SKU target for all products by every distributor
  • Conduct weekly and month sales performance review with the distributor and the sales staff
  • Manages a team of distributor sales representative (DSR) to optimize the performance in their assigned territory.
  • Works closely with the Retail Distributor help them & manage: stock & order management, demand forecasting, credit management, profitability, sales team KPIs.
  • Develops productive relationships with key retailers and wholesalers in the area to support the distributor’s business
  • Manage the key account customers found under every distributor
  • Help build RTM database based on market nature & support the distributor sales team with account development and maintenance
  • Follow up secondary sales reports and make necessary adjustment and actions (Call Rate, Success rate and strike rate)
  • Analyze other KPI reports and take proper support and action
  • Provide competitor activity related inputs to the RSM & Trade marketing
  • Based on the market audit and analysis make sure the distributor to carry all stocks and fill gap accordingly
  • Conduct competitor related analysis with the help of marketing department
  • Conduct weekly and monthly meeting with DSR & Distributor Staff
  • Managing e-mails and other communication mediums (telegram)
  • Make sure all the resources are fulfilled by the distributor as per the standard
  • Provide downtime and undelivered orders on daily and weekly basis
  • Responsible usage of company resource. (Computer, Vehicle, Documents)
  • 90% of working hours invested on physical market visit
  • 10% working hours invested on office/ paper work (Report, data. etc)
  • Continuously coaching distributor sales representative and staff
  • Manage the DSR & all the sales staff of distributors in the assigned area
  • Plan & Coach the sales team and provide clear and actionable feedback
  • Motivate the sales team and distributors to deliver business objectives
  • Create a partner relationship with all distributors
  • Maintain good relationship with sales coordinators and drivers
  • Communicate to distributors/ Customers the Company EHS rule & regulation.
  • Ensure on time incident reporting
About You
Requirement
  • BA Degree in Sales & Marketing Management field of study
  • Minimum 3 years’ experience as Sales Representatives or 1 Year as Area Sales Manager in FMCG
  • For the position of ASM Bahirdar Your current location should be Bahirdar or willing to relocate to there.
Requirement Skill
Negotiation
Sales
Communication
How To Apply
Apply Through Email - [email protected]please write “ASM Bahirdar” or “ASM Addis Ababa” on the subject

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