Assistant Brand Manager – Home Care, Third-Party Hire 35 views

Department: Marketing – Home Care

1. Job Purpose

we are hiring an Assistant Brand Manager on behalf of our client Unilever to support the Home Care Brand Manager in developing and executing brand growth strategies, marketing campaigns, consumer activations, and innovation projects that drive brand equity, market share, penetration, and profitable growth. The role will work closely with cross-functional teams and external partners to ensure excellent execution of marketing initiatives and delivery of business objectives.

1. Key Responsibilities

• Brand Performance & Growth
• Support the development and execution of annual brand plans and growth strategies.
• Monitor brand performance, including volume, value, market share, penetration, and profitability.
• Analyze market trends, competitor activities, and category developments to identify growth opportunities.
• Prepare business reviews, performance reports, and leadership presentations.
• Campaign & Communication Management
• Support the development and execution of integrated marketing campaigns across ATL, Digital, social media, Influencer, PR, and BTL channels.
• Coordinate campaign delivery with creative, media, digital, and PR agencies.
• Track campaign performance and recommend optimization actions.
• Lead post-campaign evaluations and capture key learnings.
• Consumer Activation & BTL Execution
• Lead the planning and execution of consumer promotions, activations, roadshows, experiential events, and sampling programs.
• Coordinate with CSP, Sales, agencies, and field teams to ensure flawless execution in market.
• Manage activation timelines, budgets, and performance tracking.
• Conduct market visits to assess execution quality and identify improvement opportunities.
• Monitor activation effectiveness, consumer engagement, trial generation, and business impact.
• Innovation & Portfolio Management
• Support innovation and renovation projects from concept development through launch.
• Coordinate project delivery across R&D, Supply Chain, Finance, Procurement, CSP, and Sales.
• Track project milestones, launch readiness, and post-launch performance.
• Maintain innovation trackers and support performance reviews.
• Consumer & Market Insights
• Gather and analyze consumer, shopper, and market insights to support decision making.
• Support market visits, consumer immersions, and research initiatives.
• Translate insights into actionable recommendations for brand growth and innovation.
• Agency & Stakeholder Management
• Manage day-to-day relationships with creative, media, digital, activation, and research agencies.
• Develop briefs, review deliverables, and ensure quality execution.
• Collaborate effectively with internal and external stakeholders to deliver business priorities.
• Budget & Governance
• Support management of marketing and A&P budgets.
• Track campaign and activation spending against approved budgets.
• Coordinate purchase orders, invoice processing, and financial reconciliations.
• Ensure compliance with marketing governance and approval processes.

1. Qualifications & Experience

• Bachelor’s degree in marketing, Business Administration, Economics, or related field.
• 1-2 years of experience in Brand Management, Marketing, Trade Marketing, CSP, or Commercial roles.
• Experience managing marketing campaigns, consumer activations, and agency partners.
• Strong analytical, project management, and stakeholder management skills.
• Strong communication and presentation skills.
• Proficiency in Microsoft PowerPoint and Excel.
• Passion for brand building, innovation, and consumer understanding.