Sales & Marketing Division Head 7 views

About the company

Dina Investment Group is a diversified Ethiopian business group with operations in animal feed processing, food processing, hospitality, distribution and Import Export/trading. Dina, Animal Feed Processing, produces high quality of animal feed for layers, Broilers, Dairy, fattening and shoat species based on customers’ demand. Oure mission to produce and supply quality & safe products to ensure our customers like farmers, distributors, and commercial customers across assigned the country. We are seeking motivated and results-driven Sales & Marketing Division head to strengthen our sales presence and grow market share.

Job Summery

The Sales & Marketing Division Head provides overall leadership for DAFP’s field sales and marketing function. The role is responsible for designing and executing sales and marketing plans, leading and developing the field sales team, driving volume and revenue targets, strengthening customer and distributor relationships, and ensuring that technical product knowledge and farm advisory support differentiate DAFP in the market. The position combines strategic commercial leadership with hands-on field engagement and close coordination with production, warehouse, fleet, and finance

Key responsibility

Sales & Marketing Leadership

• Develop, implement, and monitor the annual and periodic sales and marketing plan for DAFP in line with approved targets and budgets.
• Set and cascade volume, value, and coverage targets for regions, routes, and individual field sales staff.
• Lead market development: expand geographic coverage, grow key accounts, and strengthen distributor and outlet networks.
• Oversee pricing execution, promotions, and product positioning in coordination with management.
• Monitor competitor activity, market prices, and customer needs; recommend timely commercial responses.

Field Team Management

• Lead, coach, and performance-manage Regional Sales Coordinators, Field Sales Officers, and related sales staff.
• Ensure effective route planning, daily/weekly reporting, and field discipline across the team.
• Identify training needs and support capacity building of the sales team (product knowledge, selling skills, technical advisory).
• Conduct regular field visits with the team to support key customers, resolve issues, and reinforce standards.

Technical Advisory Support

• Leverage veterinary / animal science expertise to support customers on feed usage, livestock nutrition, and related technical queries.
• Ensure the sales team can communicate product benefits and basic technical guidance accurately and responsibly.
• Channel product quality feedback, defects, and technical issues to production and quality teams and follow up on resolution.

Coordination & Reporting

• Coordinate closely with Warehouse, Fleet, Finance, and Production to ensure order confirmation, loading, delivery, and documentation run smoothly.
• Ensure sales processes comply with company credit, payment, and commercial policies.
• Prepare and present periodic sales performance reports, forecasts, and market insights to management.
• Contribute to manpower planning, recruitment input, and onboarding of sales staff in collaboration with HR.

Requirements

• Education; bachelor’s degree in veterinary medicine (DVM), Animal Science, Marketing Management, or other related fields.
• Additional qualifications in sales, marketing, or business management are an advantage.
• Experience; Minimum of five (5) years of proven experience in agricultural inputs, livestock feed sales, or technical farm advisory roles.
• Demonstrated experience leading or supervising a field sales team is strongly preferred.
• Hands-on experience with route-to-market, distributor management, and target-driven sales in agribusiness or related sectors.
• Experience coordinating with production, warehouse, logistics, and finance functions is an advantage.

Skills and Competencies

• Strong leadership, coaching, and team management skills.
• Solid commercial acumen: target setting, pipeline/territory management, and performance tracking.
• Technical credibility in animal nutrition / livestock feed or ability to apply DVM / Animal Science knowledge in a commercial context.
• Excellent communication, negotiation, and relationship-building skills with farmers, distributors, and internal stakeholders.
• Analytical ability to interpret sales data, market trends, and competitor moves and recommend actions.
• Results-oriented, resilient, and able to balance field presence with planning and reporting.
• Integrity, accountability, and commitment to company values.
• Proficiency in MS Office and willingness to use company reporting tools; valid driving license is an advantage.