Marketing Manager 10 views

Habari Healthcare PLC is looking for a highly motivated, experienced, and results-oriented Marketing Manager to lead and coordinate the marketing activities of our healthcare facility. The successful candidate will be responsible for developing and implementing effective marketing strategies to increase the facility’s visibility, patient engagement, service utilization, and institutional partnerships.

Key Responsibilities

• Develop and implement comprehensive marketing strategies and annual marketing plans for the healthcare facility.
• Promote Habari Healthcare PLC’s medical services, specialties, programs, and healthcare packages.
• Conduct market research and identify opportunities to increase patient volume and strengthen the facility’s market position.
• Develop and maintain relationships with corporate organizations, insurance companies, NGOs, embassies, referral institutions, and other strategic partners.
• Coordinate patient outreach, health promotion campaigns, community engagement, and promotional activities.
• Develop and manage digital marketing activities, including social media, website content, online campaigns, and other digital platforms.
• Prepare marketing materials, service profiles, brochures, presentations, and promotional content while ensuring compliance with healthcare standards and organizational policies.
• Monitor competitors, market trends, patient needs, and developments in the healthcare sector.
• Work closely with medical, nursing, administrative, and management teams to promote healthcare services effectively.
• Develop strategies to improve patient experience, patient retention, and referrals.
• Establish and maintain professional relationships with physicians, healthcare professionals, companies, and other referral sources.
• Prepare regular marketing performance reports and analyze the effectiveness of marketing campaigns.
• Develop and manage the marketing budget and ensure efficient utilization of resources.
• Represent Habari Healthcare PLC at relevant meetings, conferences, exhibitions, and healthcare events.
• Ensure all marketing activities maintain professional, ethical, and patient-centered healthcare standards.

Salary and Benefits:

• Negotiable

Working Place: Addis Ababa, CMC, next to St. Michael Church and the Civil Services

Qualification and Experience

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field from a recognized university, a medical Doctor (MD) with relevant healthcare management, marketing, business-development, or healthcare-facility experience may also be considered.
• Minimum of 5 years of relevant professional experience, preferably in a healthcare facility, hospital, medical center, or healthcare-related organization.
• Demonstrated experience in healthcare marketing, business development, patient outreach, or institutional partnership development is highly preferred.
• Strong understanding of the healthcare industry and healthcare service delivery.
• Experience developing and implementing marketing strategies and campaigns.
• Experience with digital marketing and social media platforms.
• Strong communication, negotiation, networking, and interpersonal skills.
• Strong leadership, planning, analytical, and problem-solving abilities.
• Ability to work effectively with medical professionals, management, patients, corporate clients, and external partners.
• Proficiency in Microsoft Office and relevant digital marketing tools.