Brand Manager-Bale’ageru 40 views

 Dashen Breweries is a major player in the rapidly developing Ethiopian Brewery market. Our Vision is to be Ethiopia’s Number One Brewing Company and our Purpose is to “Delight Consumers, Enrich Communities and Enhance Ethiopian’s Progress”.Our flagship Brands, Dashen, Bale’ageru and Jano are renowned for their great taste and quality. In addition to our Brewery in Gondar, we have a new leading edge Brewery at Debre Birhan, the first of its kind in Africa. Given the continued growth and future expansion of Dashen Breweries, the following opportunity exist.

Job Title	Brand Manager- Bale’ageru
No. of Position	01
Term of Employment	Permanent

Job summary:

To accelerate Dashen portfolios presence across all touchpoints from Communication to Retail, Experiential, Digital & Social.

Leadership Responsibilities

·         Be action oriented, set priorities, drive for results and create collaborative relationships

·         Reinforce the values, generate excitement and passion about our brands and take personal responsibility for brand quality

·         Creativity & decision quality, problem solving & process management and demonstrates commercial acumen

·         Builds self-awareness and listens, learns from both experiences of success and failure, constantly works for self-improvement and proactively seeks feedback from others

 

Top Accountabilities

·         Develop, implement & monitor Marketing Business Plans.

·         Monitor commercial brand scores and take proactive action on factors affecting the brand performance.

·         Identify and recommend market research programme aimed at enhancing brand positioning.

·         Analyzing market research data and taking corrective action to enhance the brand strategy

·         Effectively manage all Bale’ageru brand resources to generate growth.

·         Develop and implement the brand communication strategy to build the brand equity scores and sustain consistent growth

·         Monitor competitor activities and take appropriate corrective action

·         Develop and implement brand renovation and extension strategy in line with changing consumer needs.

·         Monitor brand profitability and take corrective action to deliver brand performance as per set targets.

·         Monitor and report on brand expenditure and stay within set budgets.

·         Plan and implement brand media strategy.

·         Market intelligence through regular trade visits and utilizing this to enhance brand activities.

 

Functional Capabilities

Compelling brand storytelling: Using storytelling to turn our goals, strategy and plan into a compelling brand narrative which can capture the imagination of leaders, colleagues and partners to engage them in your vision and ambition for the brand

Connection planning: Building the optimum brand experiences and identify the elements of the journey at which consumers can create moments crafted to re-enforce our portfolio distinctiveness, build cultural traction, and drive purchase.

Excellence in social media: Demonstrating deep theoretical and practical user knowledge of social media and ability to use it to both facilitate more personal relationships with our consumers and distribute content fast, easily and cost effectively.

Developing positive relationships: maximizing the power of combining capabilities and expertise with that of a broad range of external partners who have the skills, knowledge and influence to help us achieve our brand vision more effectively and cost efficiently than going it alone.

Multi-channel planning and management: Leading multi-channel planning in order to optimize the mix of traditional and digital media and ensure a balanced media plan. You can supervise the performance of agency partners to ensure transparency and delivery of agreed metrics.

Creative judgment: Applying expertise and judgment to evaluate potential brand communication ideas and associated content against a brief and judge whether they deliver the best possible comprehensive, integrated and scale solution which will have longevity in market

Commercial acumen working collaboratively with sales commercial team, gathering market and industry insights that will positively impact the business. Have a drive and curiosity for scoping opportunities such as emerging channels